Associate Brand Director

Company Overview:

We are a fast-growing innovative company that is revolutionizing global Vireo Systems and pH-D you will be on the ground-floor of an exciting fast-growing company that focuses on its core values and is passionate about improving the lives of people and pets by delivering premium health products through world-class research innovation and manufacturing.

Position Summary:

The Associate Brand Director is responsible for leading brand strategy and driving growth for ConCret a creatine-based health and wellness supplement brand. This role owns brand planning innovation and go-to-market execution across channels working closely with cross-functional partners to translate consumer insights and data into impactful marketing strategies. This role will lead the end-to-end innovation process from white space identification through launch and oversees core brand initiatives including advertising promotions content strategy and annual brand planning. This role manages a team of two and plays a critical role in shaping the future of the ConCret brand.

Role and Responsibilities:

• Develop and execute brand plans and go-to-market strategies that define positioning messaging and strategic priorities while aligning consumer insights and business objectives
• Lead new product development from ideation through launch including white space identification product concept development and integrated marketing plans to achieve business and financial goals
• Create 3-5 year innovation and renovation roadmap overseeing milestones and execution
• Retail Shopper & Category Insights: Partner with Sales and Digital Marketing to analyze performance drivers category trends and growth opportunities supporting customer-specific strategies with actionable insights
• Monitor market wellness and performance trends and translate insights into actionable business recommendations
• Analyze brand and competitive performance data to identify growth opportunities optimize marketing investment and improve efficiency
• Manage the marketing budget assist with Brand P&L management
• Partner with internal and external creative partners to develop packaging campaigns and brand expression ensuring all creative aligns with brand strategy and resonates with the target consumer
• Own and develop the Marketing Calendar with input from cross functional marketing partners and external agencies
• Work with the Digital Marketing Team Manager to ensure monthly content calendar is on message and strategy
• Lead communication brief development and manage agency relationships to deliver high-quality on-strategy campaigns and launches
• Lead mentor and develop a team of two including hiring onboarding performance management goal setting and ongoing coaching
• Establish clear roles workflows and performance expectations to ensure alignment accountability and effective execution
• Foster a high-performing collaborative and growth-oriented team culture that encourages creativity development and continuous improvement
• Identify evolving talent needs and contribute to future team structure and capability planning
• Other assigned duties as needed

Requirements:

• 8 -10 years of related experience in CPG brand management preferably within supplements wellness or performance-focused brands
• Bachelors degree in Marketing or related field (preferred)
• Strong understanding of the CPG space including competitive strategies marketing trends consumer research and marketing best practices. Familiarity with regulated or science-backed products is a plus
• Ability to think strategically to drive long-term brand growth then translate and execute into an impactful marketing initiative
• Proven ability to translate consumer insights and data into effective brand and marketing strategies
• Strong analytical skills with the ability to measure performance evaluate campaign effectiveness and guide decisions with data
• Strong presentation and communication skills with the ability to influence cross-functional partners and senior stakeholders
• Self-starter mindset with a bias toward action accountability and continuous improvement
• Highly organized able to manage multiple initiatives simultaneously while meeting timelines and budgets
• Proficient in Microsoft Office Suite (Word Excel PowerPoint Publisher Outlook); NetSuite (a plus)
• Travel for this role may be required up to 30%

Physical Demands / Work Environment:

• Must be able to sit/stand for 8 hours
• Walking bending light lifting to 25 lbs

Compensation Benefits:

• Base salary bonus based on company and personal performance
• Medical Dental Vision and Supplement Insurance (with companyassistance)
• 401(k) with company match
• Paid Time off Paid Holidays