Director of Growth Marketing

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

At Wave we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold learn quickly and share your knowledge generously.

Were looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle while ensuring the systems data and processes are in place to measure and scale impact. Youll be accountable for building predictable marketing-sourced and influenced revenue aligning growth strategy with product adoption and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth.

Heres how youll make an impact:

Growth Marketing & Revenue Acceleration

Develop and own the growth marketing strategy to drive acquisition activation and expansion with clear revenue targets.
Lead multi-channel campaigns optimizing for CAC conversion and product adoption.
Drive lifecycle marketing (email in-app nurture advocacy) to increase adoption reduce churn and maximize LTV.
Partner with Product on in-app growth loops (onboarding flows upsell paths referrals) to improve activation and monetization.
Build test and scale growth experiments with a focus on speed measurable outcomes and repeatability to uncover new revenue levers.
Partner with Data and Product to define PLG metrics (PQLs activation expansion) and optimize funnel performance.
Lead support & coach multi-disciplinary team accountable for the acquisition activation & retention of customers.

Marketing Operations & Revenue Infrastructure

Own the marketing tech stack and data foundation to ensure accurate attribution funnel visibility and actionable insights.
Establish scalable campaign operations processes including lead scoring routing tracking and attribution.
Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
Partner with Finance on forecasting budget allocation and revenue modeling to maximize ROI.
Identify opportunities to automate workflows and increase efficiency across the team.

Youll thrive here if you have:

10 years of experience in B2B SaaS marketing with at least 7 years leading growth marketing with revenue accountability.
Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs activation CAC/LTV expansion and NRR.
Expertise in marketing automation platforms (e.g. Braze) analytics (Looker GA) and experimentation tools.
Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives.
Excellent cross-functional collaboration skills; proven ability to partner with Product Finance and Data.
Leadership experience: able to hire coach and inspire a team across growth and ops disciplines.
Comfortable operating in a fast-paced scaling environment with a bias for action and experimentation.

$160000 - $190000 a year

At Wave we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Lets talk about how you can thrive here!

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process please let us know by emailing emailprotected. We will work with you to meet your needs.

Please note that we use AI-assisted note-taking in interviews for transcription purposes only. This helps ensure interviewers can remain fully present and engaged throughout the discussion.

This advertised posting is a current vacancy.

Required Experience:

Director