Senior Manager, UpSurge Marketing & Communications

THE OPPORTUNITY

The Senior Manager UpSurge Marketing & Communications will support and coordinate integrated communications for our tech and startup portfolio and our overall digital properties in alignment with the Greater Baltimore Committees regional economic development strategy. This role combines hands-on content creation (newsletters social media web) with strong visual storytelling including graphic design and deck-building project management basic analytics and vendor coordination.

You will lead the design and publication of our signature Baltimore Tech Ecosystem Report and related materials and you will frequently pivot between priorities to deliver high-quality work for multiple internal and external stakeholders on tight timelines. You will help ensure that organizational communications meet the requirements of TEDCO and other key funders and supporters of UpSurge while also supporting GBCs strategic goals to accelerate regional innovation and economic growth.

KEY RESPONSIBILITIES

Strategy & Planning

• TranslateUpSurge/GBC priorities and TEDCO grant requirements into practical communications and marketing plans with guidance from senior leadership

• Maintain an integrated content and production calendar across our tech and startup communications and our overall digital properties including the Baltimore Tech Ecosystem Report and othermarqueeassets.

• Coordinate timing and messaging overlap across GBCs overall newsletter and stakeholder communication channels including board- and investor-facing updates.

• Provide marketing and communications support for events including visually compelling materials.

Newsletters & Editorial Content

• Coordinate production of theUpShotnewsletter for founders and investors: gather content draft sections manage approvals coordinate distribution and ensure a polished visually engaging layout.

• Support development and ongoing execution of a new newsletter for the business and investor community (content sourcing drafting layout scheduling).

• Draft and edit clear concise copy (lead-ins startup features calls to action) tailored to founders investors business leaders and other key audiences.

• Draft content for use inotherGBC newsletters/comms asappropriate.

• Support the engagement of stakeholders/GBC members as content contributors for newsletters making it easy for them toparticipatethrough clear briefs and templates.

Digital Social Media & Media Relations

• Manage day-to-day social media across our overall digital properties (posting copywriting graphics coordination) in alignment with broader GBC channels andbrand.

• Coordinate with internal contributors (staff interns) on social content; provide structure feedback and scheduling

• Support and help manage social media ad campaigns associated with TEDCO funding including coordination with external partners and adaptation of creative assets

• Develop visually engaging decks and one-pagers for stakeholder and funder communications ecosystem briefings and leadership meetings distilling complex data and narratives into clear compelling slide formats.

• Assistwith media relations:maintainmedia lists draft/edit pressreleasesand media advisoriesdevelop story ideas and media pitchescoordinate with PR partners on pitching and coverage and track media mentions

Web & Brand Stewardship

• Maintain and update content across our overall digital properties within existing templates ensuring alignment with brand standards and a cohesive visual identity.

• Drive audiences to our overall digital properties and other key destinations through strategic web updates and clear attractive page layouts.

• Develop a plan for encouraging engagement with our overall digital properties (such as content submissions event postings and founder stories) using design-forward approaches and user-friendly experiences.

Analytics & Reporting

• Pull and organize core analytics (Mailchimp Salesforce tags social metrics web analytics) to understand audience composition and content performance

• Prepare reports and insights for leadership and funders including visual summaries and slide-ready charts that can be quickly incorporated into stakeholder decks.

• Use data to recommend adjustments to content mix cadence and format including testing new visual approaches to improve engagement.

Collaboration & Coordination

• Work closely with GBCs communications teamUpSurgeleadership and other stakeholders tomaintaincoordinated messaging andconsistent visual standards.

• Serve asday-to-day liaison with PR design and marketing vendors providing clear briefs design direction andtimelyfeedback on deliverables.

• Mentor and guide interns and junior contributors supporting marketing communications and design work helping them prioritize and re-prioritize tasks in a fast-paced environment.

• 46 years of experience in communications marketing orpublic relations
• Demonstratedownership of campaigns or channels

• Strong writing and editing skills with experience crafting newslettersgraphicsweb content and social media copy

• Experience with email platforms (Mailchimp preferred) and comfort working with customer relationship management systems (Salesforcepreferred)and event platforms

• Demonstrated ability to manage multiple projects and priorities simultaneously shifting focus quickly whilemaintaininghigh standardsfor content and design quality.

• Basic experience tracking and interpreting marketing metrics

• Experience working with cross-functional teams

• Strong interpersonal and collaborative skills

PREFERRED QUALIFICATIONS

• Experience with media relations (press releases media outreach press coordination).

• Strong understanding ofstartup ecosystems entrepreneurship or economic development

• Experience managing social media advertising campaigns.

• Graphic design capabilities and/or experience working effectively with designers includingproficiencywith presentation and design tools (e.g. PowerPoint/Keynote Canva Adobe Creative Cloud or similar) and an ability to produce or direct visually compelling decks reports and digital assets.

COMPENSATION

The salary range for this position is $ commensurate with qualifications and experience with potential for an annual bonus based on performance.

WHY JOIN US

As part of this exciting mergeryoullhave the opportunity to shape communications for a transformativeinitiativepositioning Baltimore as a national innovation at the intersection of startup culture and regional economic development collaborating with dynamic leaders in the tech ecosystem and corporate community. Your work will directly supportentrepreneursbuilding the next generation of companies while contributing to the broader economic vitality of the Baltimore region.

For more information visit.

• Health Care Plan (Medical Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic Voluntary & AD&D)
• Paid Time Off (Vacation Sick & Public Holidays)
• Short Term & Long Term Disability

Required Experience:

Senior Manager