Social Creator, Educational Content

SoFi is looking for an inventive Social Creator to bring our educational content to life across social platforms. This role sits on the Educational Content team and is responsible for identifying relevant and educational moments inspired by the content we already make (including newsletters articles videos and podcasts) and transforming them into engaging social-first formats from short-form video to carousels to post copy. The mission is to build trust expand reach and deepen engagement with our audience.

The two most important capabilities for this role are:

1. End-to-end ownership of the production process from ideation to scripting to execution and including performance. You must have a proven track record of successfully creating content and performing on social media.
2. A journalistic mindset the ability to research unfamiliar topics develop subject-matter fluency quickly and communicate information accurately clearly and objectively.

This is a highly visible role. Your face and voice will represent SoFis educational content on social and youll play a key role in shaping how audiences experience our expertise and credibility in public.

SoFis mission is to help people get their money right. The Educational Content teams role is to show them how through content thats credible relatable and empowering. We believe financial literacy unlocks ambition and we build resources that help members feel confident about both their money and the products they use to manage it.

What youll do:

• Concept and produce social content including video graphics carousels and post copy inspired by SoFis educational articles newsletters podcasts and videos.
• Translate complex financial topics into clear engaging platform-native storytelling without sacrificing accuracy or nuance.
• Collaborate with editors designers and strategists while maintaining clear creative ownership and accountability for final output.

• Research unfamiliar financial topics and quickly build working expertise.
• Apply objectivity accuracy and audience empathy when framing educational content for social platforms.

• Partner with Social and Community teams to implement a social strategy focused on amplifying SoFis educational content.
• Adapt content for platform-specific best practices across Instagram TikTok X LinkedIn YouTube and Reddit while maintaining a consistent educational voice.

• Monitor social channels for audience feedback and questions as well as trends related to financial education and incorporate to inform future work.

What youll need:

• 3 years of experience owning social content creation end to end ideally for a brand media company or content-driven organization.
• A strong portfolio demonstrating short-form video on-screen text/graphics and copywriting across platforms.
• A clear journalistic instinct: curiosity rigor objectivity and the ability to explain complex topics simply.
• Comfort being on camera and serving as a recognizable voice for educational content.
• Deep familiarity with Instagram TikTok X LinkedIn and their performance metrics.
• A data-informed mindset with experience iterating based on results.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.

Nice to have:

• Experience creating or promoting educational financial or fintech content.
• Familiarity with organic and paid social channels and the different strategies that drive engagement and conversion.
• Familiarity with newsletter growth strategies and audience conversion funnels.
• Experience working in regulated industries or with compliance-reviewed content.
• Proficiency with social publishing analytics and project-management tools.