Product Marketing Specialist
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Job Location:
Raleigh, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Summary:
As the Product Marketing Specialist youll be part of a growing marketing team thats redefining how we connect our innovative solutions to customers. You will help bring new products features and programs to life by supporting storytelling go-to-market execution and marketing campaign delivery across our digital experience platforms point-of-sale services and API services.
The Product Marketing Specialist will work closely with Product Marketing Partners P&L teams and cross-functional stakeholders to support planning content development campaign execution and performance tracking. Youll learn how to translate customer insights and product knowledge into compelling marketing materials while ensuring messaging is delivered accurately consistently and on time across appropriate channels.
This is a hands-on role for an early-career marketer who is curious collaborative and eager to drive customer engagement adoption and retention.
What Youll Do
- Build understanding of assigned products P&L priorities market context customer needs and segmentation to support effective marketing execution.
- Help ensure the voice of the customer is captured and incorporated by gathering insights from research performance data and stakeholder feedback.
- Help develop and maintain storylines value propositions messaging frameworks and promotional content.
- Collaborate with Product Product Marketing Partners and cross-functional teams to support roadmap alignment and go-to-market activities for product enhancements and launches including timelines assets and channel coordination.
- Track key performance indicators (KPIs) and assist with reporting and analysis to evaluate marketing effectiveness.
- Assist with the creation editing and review of marketing content across channels to ensure brand consistency.
- Help document plans assets and learnings to support knowledge sharing and continuous improvement across launches and programs.
- Support problem-solving by identifying issues escalating risks and contributing ideas for improvement.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Occasionally required to stand; walk; use hands to finger handle or touch objects or controls; and talk or hear.
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
What Youll Bring
- Bachelors degree in Marketing Business Communications or a related field required.
- 23 years of experience in marketing product marketing or a related role with exposure to go-to-market initiatives product launches or campaigns in a B2B and/or B2C environment.
- Excellent written and verbal communication skills.
- Working knowledge of marketing channels including digital email web and social.
- Strong collaborator with the ability to bridge cross-functional teams such as Product Sales Creative Digital or Analytics.
- Basic understanding of marketing metrics and performance reporting tools to inform decision-making.
- Process- and detail-oriented with the ability to manage priorities and follow through on assigned work.
- Familiarity with common marketing and productivity tools (e.g. CMS CRM project management tools Microsoft Office or Google Workspace).
- Self-motivated adaptable and curious with comfort embracing new tools and technologies.
Preferred
- Experience ideally within enterprise software SaaS or data integration platforms.
- Experience collaborating with technical product managers or developer audiences.
What We Offer You
- Competitive Compensation & Benefits: Includes performance bonuses generous paid time off and a top-tier retirement program with 401(k) matching and additional company contributions.
- Collaborative Culture: Work alongside talented passionate peers who value ownership and continuous learning.
- Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes.
- Great Place to Work Certified: Join a team recognized for an environment of innovation and growth.
Required Experience:
IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
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