Senior Integrated Marketing Manager

What Youll Do:

CoreWeaves Marketing team shapes the narrative and growth engine behind one of the fastest-scaling companies in cloud infrastructure. We operate at the intersection of storytelling data and enterprise GTM execution collaborating closely across Marketing Sales Product and Operations to reach sophisticated technical and executive audiences.

CoreWeave supports some of the most demanding workloads in the world partnering with leading AI-driven and enterprise customers as we scale globally.

About the Role:

CoreWeave is seeking a Senior Integrated Marketing Manager to architect our enterprise demand generation strategy as we expand deeper into complex long-cycle customer this role integrated marketing is the engine through which demand generation is designed and scaled.

This is a senior individual contributor role for a strategic marketer who thrives on designing full-funnel persona-driven campaigns that influence multi-stakeholder buying committees. You will define how enterprise buyers experience CoreWeave from first touch through pipeline by connecting personas messaging channels and demand programs into cohesive scalable journeys.

Youll operate as a strategic advisor and partner to Sales and GTM teams with significant autonomy and influence over how enterprise demand is generated measured and optimized across segments and regions as CoreWeave continues to grow.

Key Responsibilities:

• Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
• Design persona-based buyer journeys that address long non-linear multi-stakeholder decision cycles
• Translate enterprise buyer insights into clear compelling narratives for both technical and executive audiences
• Partner closely with Sales Product Marketing RevOps and other GTM teams to align campaigns with enterprise sales motions
• Establish scalable campaign frameworks that drive awareness engagement and pipeline growth across multiple segments
• Evaluate and evolve campaign effectiveness using engagement journey and pipeline signals not just lead volume

First 90 Days

In your first 90 days youll build a deep understanding of CoreWeaves enterprise buyers sales motions and GTM priorities assess existing demand generation programs and establish strong partnerships across Marketing Sales and RevOps. Youll define a clear scalable enterprise integrated campaign framework aligned to personas and long-cycle buying journeys begin activating priority campaigns and put measurement in place to evaluate engagement and pipeline impactsetting the foundation for how enterprise demand generation scales across the organization.

Who You Are:

• 710 years of experience in B2B integrated marketing demand generation or campaign strategy with a strong enterprise focus
• Proven expertise designing full-funnel persona-driven campaigns for complex technologies
• Deep understanding of enterprise buyer behavior buying committees and long-cycle sales processes
• Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
• Comfortable translating complex insights into clear narratives and campaign strategy
• Experience using journey mapping (Figma Lucidchart or similar) and collaboration tools (Monday Asana or similar)
• Experience partnering with RevOps on full funnel attribution and pipeline measurement
• Familiarity with CRM and marketing automation platforms (Salesforce Marketo HubSpot)

Preferred:

• Experience in cloud infrastructure SaaS IT or developer-focused products or offerings
• Exposure to ABM and intent-based marketing strategies and familiarity with ABM platforms (e.g. 6Sense Demandbase)
• Experience supporting enterprise sales teams on long-cycle high-value deals

Wondering if youre a good fit We believe in investing in our people and value candidates who can bring their own diversified experiences to our teams even if you arent a 100% skill or experience match. Here are a few qualities weve found compatible with our team. If some of this describes you wed love to talk.

• Love architecting complex integrated campaigns that connect storytelling and data
• Are curious about how enterprise buyers evaluate and adopt new technologies
• Enjoy orchestrating cross-functional collaboration to bring big ideas to life
• Operate independently and help scale best practices across our organization

Why CoreWeave

At CoreWeave we work hard have fun and move fast! Were in an exciting stage of hyper-growth that you will not want to miss out on. Were not afraid of a little chaos and were constantly learning. Our team cares deeply about how we build our product and how we work together which is represented through our core values:

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for takeoff the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry who will want to learn from you too. Come join us!

The base salary range for this role is $135000 to $198000. The starting salary will be determined based on job-related knowledge skills experience and market location. We strive for both market alignment and internal equity when determining addition to base salary our total rewards package includes a discretionary bonus equity awards and a comprehensive benefits program (all based on eligibility).