Business Analyst Adv

Detroit, MI - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. Our client is a health insurance company. It offers different types of health care coverage plans that include individual and family dental and vision plans for employers etc.

Title: Business Analyst Adv

Work Location: Detroit MI 48226

Duration: 11 Months

Job Type: Temporary Assignment

Work Type: Hybrid

Department: Transparency

Engagement Description

The Web Metrics Analyst is responsible for transforming quantitative digital data into insights that help create more useful intuitive and high performing digital experiences for our members.
This role focuses on identifying behavioral trends analyzing end-to-end funnels and delivering actionable recommendations aligned to business outcomes.

Top 3 Required Skills/Experience

Digital Behavioral Analysis: Demonstrated experience analyzing user behaviors identifying trends and generating insights that influence product or experience decisions.
Communication & Storytelling: Proven ability to translate complex data into simple compelling narratives via dashboards presentations and written summaries.
Technical Analytics Expertise: Hands on experience with Adobe Analytics (preferred) or Google Analytics including experience with segmentation event tracking and funnel reports

Required Skills/Experience The rest of the required skills/experience. Include:

Gather analyze synthesize and interpret digital analytics data using Adobe Analytics or other analytics platforms.
Develop and maintain user funnels across key digital journeys; analyze drop-off conversion drivers behavioral trends and friction points.
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience increase engagement or drive conversion.
Build clear intuitive dashboards and reports that communicate insights trends and performance against KPIs.
Partner with business stakeholders to define success metrics translate business questions into analytical approaches and ensure KPIs align with desired outcomes.
Support measurement strategy and tagging design ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development.
Collaborate with UX product development and marketing teams to validate tagging optimize data quality and ensure analytics support ongoing optimization efforts.
Assist with campaign tracking test measurement and performance analysis when needed.
Minimum three years of digital analytics experience synthesizing data into actionable insights.
Strong experience with Excel PowerPoint and preferably dashboard tools (PowerBI Tableau Adobe Workspace).
Understanding of web usability UX principles and digital experience measurement.

Preferred Skills/Experience Optional but preferred skills/experience. Include:

Experience designing and analyzing user funnels conversion flows and multi-step digital journeys.
Knowledge of campaign tracking including UTM standards tagging plans and validation processes.
Familiarity with HTML JavaScript or web development concepts that support data layer and tagging comprehension.
Experience working within Agile teams contributing to refinement definition of done (DoD) and testing.

Education/Certifications Include:

Bachelors degree preferred in a relevant field such as Data Science Computer Science Statistics Analytics Information Systems or a related quantitative discipline.
Professional training or certification in a digital analytics platform-Adobe Analytics (ACE) Adobe Customer Journey Analytics or Google Analytics (GAIQ)-strongly preferred.
Additional coursework or certifications in digital measurement experimentation data visualization or UX analytics is a plus (e.g. Adobe Target Optimizely Tableau/Power BI SQL fundamentals).

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Overview: TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. Our client is a health insurance company. It offers different types of health care coverage plans that include individual and family...