Sr. Integrated Marketing Manager, Enterprise

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

About the Role

Abnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead the global marketing and campaign strategy and for our Enterprise segment. This highly cross-functional role serves as the marketing owner for Enterprise acting as the expert on enterprise buyer dynamics messaging and engagement strategy.

You will be accountable for overall Enterprise segment health and performancedeveloping bottoms-up marketing plans owning our Tier 1 Enterprise campaign and aligning closely with Field and Channel Marketing Events Digital SDR Sales and Product Marketing teams to deliver integrated programs that drive enterprise pipeline and revenue impact.

Were looking for a full-funnel enterprise-savvy marketer with deep experience in B2B demand gen integrated campaigns and complex multi-stakeholder buying cycles. The ideal candidate thrives as a strategic partner to all GTM functions is deeply empathetic to CISO and executive buyer needs and excels at turning insights into high-impact coordinated execution.

What You Will Do

Own the Tier 1 Enterprise campaign setting strategy messaging and execution across all channels with end-to-end accountability for execution optimization and pipeline impact.
Lead global integrated marketing efforts for the Enterprise segment serving as the subject-matter expert on enterprise buyer behavior personas verticals and engagement strategy.
Develop bottoms-up enterprise marketing plans aligned to revenue goals regional priorities and account segmentation.
Drive full-funnel enterprise programs by aligning and collaborating with Field Marketing Channel Marketing Events Digital SDR and Sales teams.
Craft compelling persona-based messaging that resonates with CISO and executive buyers decision-makers within complex enterprise buying committees.
Lead regular funnel and pipeline reviews to uncover insights identify gaps and optimize performance across the enterprise motion.
Ensure a unified high-impact enterprise experience across all touchpoints and channels.
Track analyze and report on campaign performance ROI and influence on enterprise pipeline and revenue.

Must Haves

7 years of B2B marketing experience ideally in SaaS or cybersecurity.
Proven success running integrated global campaigns for Enterprise segments.
Demonstrated ability to partner closely with Enterprise sales leadership and influence pipeline and revenue outcomes.
Deep understanding of complex multi-stakeholder enterprise buying cycles.
Strategic thinker with a data-driven mindset and strong full-funnel expertise.
Exceptional communication collaboration and project management skills.

Required Experience:

Manager

About the RoleAbnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead the global marketing and campaign strategy and for our Enterprise segment. This highly cross-functional role serves as the marketing owner for Enterprise acting as the expert on enterprise buyer...

About the Role

What You Will Do

Own the Tier 1 Enterprise campaign setting strategy messaging and execution across all channels with end-to-end accountability for execution optimization and pipeline impact.
Lead global integrated marketing efforts for the Enterprise segment serving as the subject-matter expert on enterprise buyer behavior personas verticals and engagement strategy.
Develop bottoms-up enterprise marketing plans aligned to revenue goals regional priorities and account segmentation.
Drive full-funnel enterprise programs by aligning and collaborating with Field Marketing Channel Marketing Events Digital SDR and Sales teams.
Craft compelling persona-based messaging that resonates with CISO and executive buyers decision-makers within complex enterprise buying committees.
Lead regular funnel and pipeline reviews to uncover insights identify gaps and optimize performance across the enterprise motion.
Ensure a unified high-impact enterprise experience across all touchpoints and channels.
Track analyze and report on campaign performance ROI and influence on enterprise pipeline and revenue.

Must Haves

7 years of B2B marketing experience ideally in SaaS or cybersecurity.
Proven success running integrated global campaigns for Enterprise segments.
Demonstrated ability to partner closely with Enterprise sales leadership and influence pipeline and revenue outcomes.
Deep understanding of complex multi-stakeholder enterprise buying cycles.
Strategic thinker with a data-driven mindset and strong full-funnel expertise.
Exceptional communication collaboration and project management skills.

Required Experience:

Manager