Manager, Brand Gaming

Quezon - Philippines

Monthly Salary: Not Disclosed

Experience Required: 5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Develop and execute marketing strategies to attract gaming customers (mass premium and VIP segments) to the property.
Strategise and implement campaigns aimed at non-carded (non-member) audiences to drive visitation to the gaming floor.
Develop compelling brand messaging promotions and property experiences that entice trial and first-time play.
Coordinate with events digital OOH and PR to create noise and visibility among prospective gaming customers.
Design conversion strategies and moments that encourage sign-up to Solaire Rewards (e.g. welcome offers trial plays experiential activations) working in conjunction with Casino Marketing.
Track conversion funnel from awareness to visitation to sign-up ensuring each stage is well supported and optimised.
Lead branding marketing and communication efforts for new gaming products (slots tables ETGs themed zones etc.)
Ensure new product launches are backed by clear value propositions strong visuals and tactical support to drive curiosity and traffics. Partner with Gaming Ops to shape customer-facing product experiences.
Develop campaigns to attract regional high-potential markets (e.g. Korea Taiwan Malaysia Singapore Vietnam) to the property.
Coordinate with regional travel agencies and partners to build presence and create interest before the customer steps into the property. Tailor messaging and incentives to market-specific behaviours in collaboration with Casino Marketing
Work closely with Digital Marketing Services PR and Events to maximise impact of acquisition campaigns.
Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and propensity modeling).
Measure the effectiveness of campaigns through visitation sign-up rates and cost-per-acquisition.
Optimise strategies based on performance and market response.

Requirements

Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives.
Excellent communication (both written and oral) and interpersonal skills.
Strong decision making and critical problem solving skills.
Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.
Must be results and solutions
Required Skills:
Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives. Excellent communication (both written and oral) and interpersonal skills. Strong decision making and critical problem solving skills. Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient. Must be results and solutions

Develop and execute marketing strategies to attract gaming customers (mass premium and VIP segments) to the property.Strategise and implement campaigns aimed at non-carded (non-member) audiences to drive visitation to the gaming floor.Develop compelling brand messaging promotions and property experi...

Develop and execute marketing strategies to attract gaming customers (mass premium and VIP segments) to the property.
Strategise and implement campaigns aimed at non-carded (non-member) audiences to drive visitation to the gaming floor.
Develop compelling brand messaging promotions and property experiences that entice trial and first-time play.
Coordinate with events digital OOH and PR to create noise and visibility among prospective gaming customers.
Design conversion strategies and moments that encourage sign-up to Solaire Rewards (e.g. welcome offers trial plays experiential activations) working in conjunction with Casino Marketing.
Track conversion funnel from awareness to visitation to sign-up ensuring each stage is well supported and optimised.
Lead branding marketing and communication efforts for new gaming products (slots tables ETGs themed zones etc.)
Ensure new product launches are backed by clear value propositions strong visuals and tactical support to drive curiosity and traffics. Partner with Gaming Ops to shape customer-facing product experiences.
Develop campaigns to attract regional high-potential markets (e.g. Korea Taiwan Malaysia Singapore Vietnam) to the property.
Coordinate with regional travel agencies and partners to build presence and create interest before the customer steps into the property. Tailor messaging and incentives to market-specific behaviours in collaboration with Casino Marketing
Work closely with Digital Marketing Services PR and Events to maximise impact of acquisition campaigns.
Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and propensity modeling).
Measure the effectiveness of campaigns through visitation sign-up rates and cost-per-acquisition.
Optimise strategies based on performance and market response.

Requirements

Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives.
Excellent communication (both written and oral) and interpersonal skills.
Strong decision making and critical problem solving skills.
Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.
Must be results and solutions
Required Skills:
Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives. Excellent communication (both written and oral) and interpersonal skills. Strong decision making and critical problem solving skills. Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient. Must be results and solutions