Vice President, Brand & Marketing
Share
Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Description
Essential Duties & Responsibilities
Enterprise Brand Leadership
- Serve as the lead steward of the health systems brand ensuring clarity consistency and differentiation across all markets platforms and experiences.
- Define evolve and protect the enterprise brand strategy value proposition and narrative to support growth reputation and trust.
- Ensure brand alignment across clinical digital consumer employer philanthropic and community-facing initiatives.
- Lead brand architecture visual identity systems messaging frameworks and brand governance across a complex multi-market organization.
Marketing & Growth Strategy
- Develop and execute an integrated marketing strategy aligned with enterprise growth priorities including service line growth geographic expansion digital health and consumer acquisition and retention.
- Oversee demand generation lifecycle marketing and personalization strategies to drive awareness access utilization and growth.
- Partner closely with enterprise strategy service line digital and market leaders to translate growth priorities into actionable marketing plans.
- Establish performance metrics KPIs and measurement frameworks to assess marketing effectiveness ROI and contribution to enterprise growth.
Consumer Experience & Loyalty
- Champion a consumer- and family-centered approach to marketing and engagement grounded in empathy trust and data-driven insights.
- Collaborate with experience digital and access leaders to deliver cohesive on-brand experiences across the patient and family journey.
- Lead strategies that build long-term loyalty advocacy and emotional connection with patients families and communities.
Strategic Partnerships & External Engagement
- Lead and manage strategic brand and marketing partnerships that extend reach enhance credibility and support enterprise growth objectives.
- Collaborate with corporate community media sports entertainment and mission-aligned partners to amplify brand impact.
- Ensure all partnerships align with brand values pediatric and womens health mission and applicable regulatory standards.
Leadership & Team Development
- Lead inspire and develop a high-performing multidisciplinary team across brand marketing strategy digital marketing media and partnerships.
- Foster a culture of collaboration innovation accountability and continuous improvement.
- Oversee agency and vendor relationships to ensure high-quality execution fiscal responsibility and strong return on investment.
Knowledge Skills & Competencies
- Proven success leading brand and marketing strategy within complex matrixed organizations; healthcare experience preferred.
- Demonstrated ability to drive growth brand equity and loyalty through integrated marketing and consumer engagement strategies.
- Experience managing large teams budgets and external partners or agencies.
- Deep expertise in consumer insights digital marketing and data-driven decision-making.
- Track record of building evolving and protecting iconic trusted brands.
- Strategic and visionary thinker with strong execution discipline.
- Consumer- and mission-centered leadership approach.
- Influential collaborator and trusted enterprise partner.
- Results-oriented data-driven decision-maker.
- Change leader comfortable navigating complexity and scale.
Qualifications:
Education
- Bachelors degree in Marketing Business Communications or a related field (required)
- Masters degree (preferred)
Experience
- Minimum of 12 years of progressive leadership experience in brand marketing or growth roles (required)
- Significant experience operating at the enterprise or national level (required)
- Experience within healthcare health and wellness academic medical centers and/or mission-driven organizations (preferred)
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades suc ... View more
