Head of Content (social media)

Job Description:

Key Responsibilities

Content Strategy & Vision

• Define and lead the overall content vision for each retainer brand including tone of voice content pillars formats and monthly themes.
• Partner with strategy and account teams to translate brand briefs into clear actionable creative directions.
• Shape platform-native content that reflects cultural insights digital tone and evolving audience behavior.

Creative Ideation & Execution

• Lead day-to-day ideation across static posts video content copy-led formats and mixed-media assets.
• Oversee scripting writing and social-first storytelling to ensure all content ladders up to the brands creative identity.
• Identify trends topical opportunities cultural moments and platform innovations to create agile content.

Leadership & Collaboration

• Mentor guide and upskill a team of writers content creators and junior content leads.
• Collaborate with production teams to ensure shoots and fast-turnaround content reflect the intended creative quality.
• Work closely with design strategy and social teams to maintain cohesive execution across brand touchpoints.

Quality Control & Delivery

• Own the content calendar and ensure all output is timely consistent and aligned with brand guidelines.
• Maintain strict quality control across all creative assets before delivery or publication.
• Present creative ideas to clients with strong storytelling logic and strategic backing.

Performance & Continuous Improvement

• Review content performance in collaboration with strategy teams to refine formats approaches and storytelling styles.
• Stay updated on platform trends creator culture internet language and new social behaviours to keep content relevant and high-performing.

Experience & Expertise

• 710 years of experience in social-first content creation preferably within a digital or creative agency.
• A strong portfolio showcasing platform-native content across Reels Shorts carousels meme formats and editorial-style storytelling.

Skills & Qualities

• Strong writing ability with a sharp understanding of hooks pacing narrative flow and visual thinking.
• Confident leader who can manage multiple brands and teams without compromising quality.
• Deep understanding of social culture internet humour creator language and emerging digital behaviors.
• Calm structured and solution-oriented able to handle fast cycles shifting priorities and urgent turnarounds.
• Excellent client-facing skills with the ability to defend and articulate creative decisions with clarity and confidence.

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