Sr Associate, Paid Search

ROLE PURPOSE

You will work on the implementation execution and recommendation of improvements for campaigns on Paid Search platforms. This includes involvement in strategy campaign setup monitoring reporting and optimizations as well as reconciliation for billing. Your role will help ensure a superior level of service for our clients fostering long-lasting and trustworthy relationships.

This position is for the Offshore Team of Dentsu Argentina and works for teamslocatedinDentsusagencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.

TASKS AND RESPONSABILITIES

Contribute to the development of strategy alongside the rest of the team.

Conduct keyword research.

Create campaign structures and define campaign tests.

Googles best practices for keywords ads and landing pages.

Define and present campaign roadmaps.

Upload campaigns and perform qualitycontroldoing data quality assurance via Q&A checks.

May occasionally supervise the work of more junior team members.

Complete tasks following the guidelines and processes of your team.

Daily monitoring of Paid Search campaigns delivery including bid management budget allocation forecasting performance monitoring pacing and budgets spent.

Adjust campaign budgets and reallocate based on campaign delivery and results.

Manage and control campaign budgets and monthly allocations issue orders reconcile billing and resolve discrepancies for invoicing.

Responsible for managing campaigns and daily monitoring with a focus on achievingobjectivesand KPIs.

Propose changes to campaigns such asmodifyingand adding new copy new keywords pausing certain keywords adding negative keywords and making changes to extensions.

Prepare reports on results of the performance of the campaigns by collecting and analyzing dataidentifyingopportunities for improvement and bringing valuable and actionable insights and recommendations.

Maintaingood communicationwith teams of the agency from other media channels when needed to work with a comprehensive approachin order tocollaborate in creating and executing media plans with an integrated and coherent communication approach for the clients brands.

Work with the agencys data teams for analysis and client presentations.

Serve as a point of reference for clients if in contact with them and internal teamsregardingall matters and updates related to Paid Search.

Develop andmaintainrelationships with media partners to promote growth in campaign performance.

If required by your team train junior memberssupportingtheir development and task execution.

As part of the Offshore Team of Dentsu Argentina you must activelyparticipatein the weekly virtual networking meetings with other members of the Argentina offshore team.

You must alsoparticipatein the Offshore Teams peer-to-peer engagement activities held periodically in our Buenos Aires offices except for those who are notlocatedin that city.

QUALIFICATIONS

1 to 2 years of experience.

A bachelorsdegree preferably in marketing advertising finance or analytics will be valued.

Proficiencyin the Google Ads platform. Knowledge of Bing Ads is a plus.

Good knowledge ofthe MicrosoftOffice Suite.

Advanced knowledge of Excel including pivot tables and charts.

Knowledge ofLookerStudio is a plus.

Accuracy in execution quality control through Q&A and compliance with deadlines.

Strong numerical and analytical skills.

Ability to handle multiple projects and prioritize responsibilities in an agile environment.

Organizational skills and project management capability.

Data analysis and problem-solving skills; able to draw conclusions and design strategic recommendations based on findings.

PERSONAL SKILLS

Strong communicationskills both verbal and written.

Ability to build strong relationships with the teams you work with.

Proactivity and collaboration with colleagues.

Attention to detail and precision in your work style.

Integrity autonomy and self-motivation.