Internal Communications Manager (fmd)

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction we aim to use the resources we haveour business our investments our voice and our imaginationto influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet Patagonia is recognised internationally for its commitment to product quality and environmental activism contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

Were in business to save our home planet. This role serves as a community and culture catalyst. It ensures our employees are not only informed about company strategy priorities and updates but are also actively engaged around what we do and what we care about in sports product environmental activism people and justice and belonging creating connections through stories and experiences between whats happening day to day in our responsible business and our broader purpose to save our home planet.

This role owns the EMEA internal communication and engagement agenda and plays a leading role in shaping how our culture priorities and changes are experienced by employees across the region.

Main tasks:

Internal communication agenda & channels: develop and own the EMEA internal communications roadmap and multi-channel approach (town halls newsletters lunch talks intranet etc.) in line with global Internal Communications direction. Set priorities sequencing and cadence for internal communications across EMEA with clear decision-making authority on what when and how we communicate. Own and evolve internal communication channels optimizing frequency and format to foster connection dialogue and clarity for employees across all functions and locations in EMEA.

Content narrative & messaging: in partnership with the EMEA Leadership Team EMEA functional teams and global Internal Comms curate and shape a clear cohesive EMEA narrative around strategic priorities annual goals business and impact updates product sport communities environmental activism our people and justice and belonging. Ensure consistent human and accessible messaging that helps employees understand how their work connects to company goals and impact and simplifies complexity rather than adding to it. Actively apply a justice and belonging lens to messaging tone of voice and storytelling.

Leadership communication & advisory: partner closely with the General Manager ELT and global Internal Comms teams to craft internal messaging talking points presentations FAQs and narratives for key business organizational and cultural moments. Act as a trusted advisor to leaders helping them communicate with empathy clarity and credibilityespecially in moments of change or uncertainty.

Culture activation engagement & storytelling: develop and own the EMEA internal engagement roadmap. Design and deliver immersive experiences events and storytelling moments that bring our culture values product sports environmental activism and justice and belonging commitments to life. Create meaningful opportunities for two-way dialogue listening and feedback about internal comms and engagement and ensure insights are reflected back

Change & transformation communication: partner with the ELT People Culture Justice team and global Internal Comms to lead strategic approach to communication for major initiatives transformations and organizational change. Go beyond message delivery to support how change is experiencedbuilding trust reducing uncertainty and helping employees and leaders make sense of whats changing and why.

Team leadership: Lead coach and develop one direct report through clear goal setting feedback and ongoing coaching. Create focus and clarity balancing strategic work with thoughtful execution.

What were looking for:

An inclusive mindset

Strong connection to Patagonias purpose and values

Minimum 7 years experience in internal communication employee engagement or organizational communication ideally in a senior or regional role within a purpose-driven organization

Strong expertise in multi-channel communication strategy and channel innovation

Demonstrated experience advising senior leaders and coaching executives on communication

Advanced storytelling skills with the ability to translate complex business information into human relatable narratives

Excellent written and verbal communication skills

High level of cross-cultural sensitivity and experience working across diverse European cultures

Strong event design experiential marketing or engagement activation skills

Strong relationship-building skills with the ability to navigate complexity and competing priorities

Strong facilitation and collaboration skills bringing stakeholders to alignment

People leadership experience with a coaching mindset

Deep connection to Patagonias purpose values and business

Strong comfort with communication technology and digital tools

Sound judgment discretion and calm presence in sensitive or ambiguous situations

What Success Looks Like:

Employees across EMEA have a clear understanding of company priorities strategy and how their work connects to our purpose

Leaders are aligned well-prepared and confident in communicating with their teams

Internal communication feels intentional human and focusednot noisy or fragmented

Employees feel informed connected and engaged with Patagonias culture products activism values

Moments of change are handled with transparency care and credibility

Other important details:

This is a Full-time position based in Amsterdam

We have a hybrid work model working from home for maximum 3 days per week

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.

To find out more about what we offer our employees click here: Patagonia we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities and we value a welcoming environment where each member of our EMEA team feels included respected and empowered regardless of their race colour religion gender gender identity or expression sexual orientation civil status national origin disability or age.

At Patagonia we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role but we dont accept unsolicited CVs from recruitment agencies