Director, Go-to-Market Finance

Lets face it a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We cant cram it all in here but youll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it) you get way more than a paycheck. You get a personal BetterUp Coach a development plan a trained and coached manager the most amazing team youve ever met (yes each with their own personal BetterUp Coach) and most importantly work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly its not for everyone. But for people with fire in their belly its a game-changing career-defining soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career doing life-changing work in a fun inventive soulful culture.

If that sounds excitingand the job description below feels like a fitwe really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees for this role are expected to be available to work from one of our Austin TX hub at least two days per week or eight days per month. Please ensure you can realistically commit to this structure before applying.

About the Role:

Were looking for a Director Go-To-Market Finance who thrives at the intersection of revenue strategy analytics and business partnership.

This is not a traditional finance role focused on reporting after the fact. Youll sit at the center of our go-to-market engine partnering closely with Sales RevOps Marketing and executive leadership to shape how we grow ARR efficiently and predictably.

Youll own the financial strategy behind our sales motionfrom forecasting and pipeline health to quota capacity pricing deal economics and investment tradeoffs. Youll help leaders understand whats really driving performance where to lean in and where to course-correct. And youll translate complex financial and operational signals into clear actionable insights that drive better decisions across the business.

If you see finance as a strategic accelerator for revenue teamsnot a gatekeeperand you enjoy being in the room where growth decisions get made this role is for you.

What youll do:

• Own GTM financial planning and forecasting including bookings ARR pipeline headcount capacity and productivity metrics

• Partner closely with the CRO Sales leadership RevOps and Marketing to support territory design quota setting coverage models and incentive economics

• Lead analysis on pricing discounting deal structure and unit economics ensuring growth is both fast and sustainable

• Develop and maintain best-in-class revenue models that connect pipeline activity to bookings revenue and cash flow

• Provide clear insights on forecast accuracy variance drivers and risk/opportunity tradeoffs for executive and board discussions

• Help define and track core GTM metrics (e.g. ARR ACV win rates sales cycle CAC payback quota attainment NRR)

• Build scalable reporting cadences and processes that support a growing increasingly complex sales organization

• Act as a trusted thought partner asking why as often as how much to challenge assumptions and sharpen decisions

If you have some or all of the following please apply:

• 710 years of progressive finance experience with 35 years in GTM Finance Sales Finance or Strategic Finance roles at high-growth companies

• Deep fluency in B2B SaaS and subscription economics including bookings vs. revenue ARR cohort retention CAC payback and Rule of 40

• Strong financial modeling skillsyou can build and evolve complex GTM models from scratch and explain them clearly to non-finance leaders

• Proven experience partnering with Sales RevOps and Marketing leaders to influence strategy and execution

• Strong business judgmentyou understand how incentives pricing and structure shape sales behavior

• Executive presence and communication skillsyou can confidently present insights to the CRO CFO CEO and Board

• Ownership mindset and intellectual curiosityyou proactively surface insights and take accountability for outcomes

• Bonus: experience with BI/analytics tools (Tableau Looker Mode) SQL or Python and supporting strategic initiatives like new sales motions pricing changes or M&A

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company adaptation and continuous learning are part of our daily work. Were looking for teammates who are excited to evolve alongside technology people who experiment boldly share their discoveries openly and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process youll have opportunities to showcase how you harness AI to learn iterate and amplify your impact.

Benefits:

At BetterUp we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves support their families and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical dental and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays ( Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating please dont hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin disability genetics gender sexual orientation age marital status veteran addition to federal law requirements BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

At BetterUp we compensate our employees fairly for their work. Base salary is determined by job-related experience education/training residence location as well as market indicators. The range below is representative of base salary only and does not include equity sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

$240000 $30000: New York City and San Francisco

$216000 $270000: All other locations

Protecting your privacy and treating your personal information with care is very important to us and central to the entire BetterUp family. By submitting your application you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information please reach out to

Required Experience:

Director