Web Integration and Experience Specialist

IFA Brand Team is on the lookout for a versatile user-obsessed Web Integration & Experience Specialist to join our e-commerce team. If you love building seamless web experiences connecting systems so data flows where it should and optimizing sites for real people this could be your ideal role-especially if rural life agriculture and community storytelling speak to you.

In this role youll connect platforms (CMS ecommerce CRM analytics) improve site performance and accessibility and help design user journeys that inform inspire and drive action. Youll collaborate with designers content teams and IT partners to launch features fix issues and make our web ecosystem stronger every sprint.

Were looking for someone whos equal parts problem-solver and collaborator-detail-oriented curious and comfortable working independently or as part of a crossfunctional crew.

RESPONSIBILITIES:

Web Strategy & Experience

• Partner with creative marketing and IT teams to translate business goals into clear website enhancements
• Map user journeys and recommend improvements to IA navigation and content layout
• Maintain brand consistency across web templates components and micro-interactions
• Support campaign landing pages with strong UX mobile-first design and conversion best practices

Systems Integration

• Connect and maintain integrations across CMS CRM/marketing automation ecommerce search and analytics tools
• Implement and troubleshoot APIs webhooks and data pipelines (e.g. product feeds store locators inventory event registration)
• Collaborate with vendors and internal stakeholders to scope test and deploy integrations
• Document integration architecture dependencies and version history

Site Management & Content Operations

• Manage CMS components templates and modules; support content authors with best practices
• Publish QA and optimize pages for speed SEO accessibility and responsiveness
• Maintain a tidy asset library (media components scripts) and enforce naming/versioning conventions
• Coordinate deployment schedules and manage staging-to-production workflows

Quality Assurance & Performance

• Own QA for new pages features and integrations across browsers and devices
• Monitor uptime page speed and error logs-proactively flag and resolve issues
• Conduct accessibility checks (contrast alt text keyboard nav ARIA) and recommend fixes
• Implement and maintain cookie consent and privacy requirements across the site

Analytics Tagging & Optimization

• Configure and validate analytics tracking pixels and tags; maintain a clean data layer
• Build dashboards and reports to track key KPIs (traffic engagement conversions site health)
• Run A/B tests and iterate on UX content and forms based on insights
• Partner with SEO to improve technical health (sitemaps schema redirects core vitals)

Collaboration & Support

• Serve as a goto resource for web requests triaging tickets and prioritizing work
• Train non-technical teammates on CMS workflows and publishing guidelines
• Contribute to sprint planning backlog grooming and documentation
• Work crossfunctionally to support retail agronomy animal nutrition and member programs online

SKILLS & QUALIFICATIONS:

Education & Experience

• Bachelors degree in Web Development Information Systems Digital Marketing or related field (preferred but not required)
• 24 years of experience managing websites integrations or digital experience platforms

Technical KnowHow

• Working knowledge and experience with SAP Commerce Cloud

• Hands-on experience with a modern CMS (e.g. WordPress Sitecore Contentful Adobe Experience Manager or similar)

• Experience with CRMs such as HubSpot Salesforce Zoho or something similar
• Working knowledge of HTML/CSS and basic JavaScript; ability to read and debug front-end code
• Extensive experience with APIs webhooks and integration patterns; comfort using Postman or similar tools experience with a big plus
• Experience with analytics/tagging tools (e.g. Google Analytics 4 Google Tag Manager) pixels and conversion tracking
• Understanding of SEO fundamentals sitemaps structured data and redirects
• Comfort with QA tools performance testing and basic accessibility standards (WCAG)

Creative Chops

• Strong sense for usable layouts hierarchy and mobile-first design
• Ability to translate complex requirements into clear user-friendly components
• Eye for details that elevate the experience-microcopy states error handling and forms

Digital Fluency

• Solid grasp of site performance metrics Core Web Vitals and optimization tactics
• Familiarity with A/B testing tools personalization and funnel analysis
• Comfortable collaborating in agile or sprint-based workflows and using ticketing systems (e.g. Jira Asana)

Communication & Planning

• Clear communicator who can bridge technical and non-technical teams
• Organized deadline-driven and proactive in documenting processes
• Strong prioritization and follow-through across multiple concurrent projects

Bonus Points

• Experience with ecommerce platforms or store locator integrations
• Knowledge of schema markup XML feeds and product data management
• Basic design skills (Figma/Adobe XD) or the ability to partner closely with designers
• Passion for farming ranching rural communities or retail environments

BENEFITS: Competitive compensation medical & dental insurance vision reimbursement generous 401K matching company-paid life & long-term disability insurance vacation & sick time holiday pay and employee purchase discounts. IFA is also closed Sundays and has a family friendly work environment along with other incredible benefits.

Ready to turn complex integrations into effortless user journeys Were excited to see your expertise in action. Lets grow something great together.

IFA is an Equal Opportunity Employer

Required Experience:

IC