Director of JRNY Content & Digital Experience

Cottage Grove, OR - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

Position Overview

Under the guidance of the VP of Product the Director of JRNY Content is the visionary leader responsible for the ideation research and execution of the feature set and content ecosystem for the JRNY app. This role oversees the future vision for user engagement across iOS Android and embedded Android console platforms. You will bridge the gap between fitness content production and technical feature development ensuring a seamless habit-forming experience that delights customers whether they are using a standalone tablet or integrated machine hardware. This is a leadership position requiring high-level strategic thinking and cross-functional execution.

Responsibilities:

Product Development:

Define the Roadmap: Lead the multi-year vision for JRNY content features including gamification personalized coaching and streaming video integration and AI implementation.

Feature Ideation: Research and define new features (e.g. social sharing workout tracking AI-driven recommendations) to increase user satisfaction and retention.

Cross-Platform Parity: Ensure a consistent look and feel and feature set across iOS mobile Android and embedded Android consoles.

Content Lifecycle Management: Oversee how content is tagged categorized and surfaced to users to ensure maximum discoverability.

Market Research:

Market Analysis: Conduct continuous competitive analysis of the digital fitness landscape (Peloton Apple Fitness Zwift) to identify market gaps.

User Research: Construct testing methods for focus groups and A/B testing initiatives to gather qualitative and quantitative data on customer pain points.

Trend Spotting: Identify emerging technologies (AR/VR Biometric sensors AI) that can be integrated into the JRNY ecosystem.

Execution & Collaboration:

Design Leadership: Work with UI/UX designers to create low-fidelity wireframes and high-fidelity prototypes in Figma.

Engineering Liaison: Translate product requirements into detailed technical User Stories for the engineering teams.

Hardware Integration: Collaborate with the console hardware team to ensure software features perform optimally on embedded ARM-based processors.

Go-to-Market (GTM): Support Marketing and Sales by developing the Product Story and articulating the value proposition of new JRNY releases.

Marginal Job Functions:

Other projects as assigned

Requirements

Education:

4-year degree in Digital Media Product Management Human-Computer Interaction (HCI) Business or Marketing required.

Masters Degree (MBA or MS in Tech Management or Health and Fitness Related Subject Matter) preferred.

Experience:

710 years of experience in Digital Product Management or Content Strategy for a B2C subscription app (SaaS/Content streaming) required.

Proven track record of leading mobile app development cycles (iOS/Android) and/or embedded systems.

Deep understanding of Agile/Scrum methodologies and the Software Development Life Cycle (SDLC).

Experience in the fitness wellness or gaming industry is highly preferred.

Expertise in Retention and Engagement metrics (LTV Churn DAU/MAU).

Experience managing products where digital software interacts with or controls physical hardware.

Other Requirements:

Mastery of Product Management tools: JIRA Confluence or Productboard

High proficiency in design collaboration tools: Figma Miro and Adobe Creative Cloud.

Strong analytical skills with experience in Mixpanel Google Analytics or Amplitude.

Ability to travel domestically and internationally for hardware integration testing and market research.

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs

EOE/M/W/Vet/Disability

#ZR

Required Experience:

Director

Full-timeDescriptionPosition OverviewUnder the guidance of the VP of Product the Director of JRNY Content is the visionary leader responsible for the ideation research and execution of the feature set and content ecosystem for the JRNY app. This role oversees the future vision for user engagement ac...