UGC Engineer | Viral Marketing

Youve probably never heard of us but youve definitely seen our content.

Youve also probably never heard of a UGC Engineer but it is one of the most interesting jobs in marketing.

Vyral Labs is a performance-driven marketing agency that specializes in creating scroll-stopping content for brands. We combine deep platform expertise with data-driven creative strategies to help our clients dominate social media. Our team lives and breathes viral contentwe dont just follow trends we set them.

Were looking for a UGC Engineer to lead our creator network and drive viral content strategy. Youll manage a talented team of content creators while researching and developing hooks that stop the scroll. This is a fully remote position for someone who understands what makes content go viraland can teach others to do the same.

Were a high-growth tech-enabled agency were looking for only the best minds in social media and who want to change form the way consumers behave.

Tasks

- Lead and manage a team of UGC creators running regular check-ins and providing creative direction

- Research and develop viral hooksstudy whats working across platforms and translate insights into actionable frameworks

- Analyze content performance across TikTok Instagram Reels YouTube Shorts and other platforms

- Recruit onboard and develop new creator talent for our network

- Create content briefs and creative guidelines that translate client goals into viral-ready concepts

- Build and maintain a library of high-performing hooks trends and content formats

- Collaborate with clients and internal teams to align content strategy with campaign objectives

Requirements

- Deep understanding of what makes content go viralyou can break down why a video works

- Experience managing or coordinating creators freelancers or creative teams

- Strong analytical skillscomfortable digging into metrics to understand whats working

- Fluent in social platforms: TikTok Instagram YouTube and emerging channels

- Excellent communication skillscan give clear constructive feedback to creators

- Self-driven with a bias toward action; you dont wait to be told what to do

Bonus points:

- Personal track record of viral content (show us your best-performing videos)

- Experience working with brands or in an agency environment

- Background in UGC production or content creation yourself

Benefits

- Competitive salary

- Fully remote - work from anywhere

- Flexible schedule with async-first communication

- Direct impact on high-profile client campaigns

- Growth opportunities as we scale

Send us your CV along with links to content youve created or managed. Tell us about a piece of content that went viral and why you think it worked. Were looking for people who live and breathe this stuffshow us what youve got.

Vyral Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.