Creative Services Lead

Syracuse, NY - USA

Yearly Salary: $ 70000 - 80000

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title:Creative Services Lead

Company Introduction:G&C Food Distributors is a leading re-distributor of refrigerated frozen and dry food. We store and deliver more than 4000 food items to meet the needs of our customers across 28 states and 35 countries internationally.

This position plays a central role in supporting the G&C Foods brand strengthening internal communications and supporting critical business functions with high-impact creative. The Creative Services & Visual Communications Lead ensures that every visual touchpoint reinforces the companys values professionalism and industry presence.

Location: Syracuse NY (on-site hybrid)

Job Summary:

The Creative Services & Visual Communications Lead is a strategic and hands-on creative professional who thrives at the intersection of design brand identity project management and cross-functional collaboration. This role supports the development of high-impact visual communications that support internal engagement supplier/vendor relations and customer-facing marketing initiatives in a fast-paced B2B environment.

As a core member of the Marketing & Communications team the ideal candidate will combine sharp design sensibility digital acumen and operational excellence to ensure visual consistency and brand integrity across all company touchpoints. This role collaborates on creative execution manages design workflows and contributes to the evolution of the G&C Foods brand. It requires a candidate with strong interpersonal and communication skills proven ability to build relationships and experience working with diverse stakeholders.

Duties and Responsibilities:

Creative Development & Execution

Support/lead the design layout and production of marketing and communication materials across print and digital formats including:
Point of Sale One-Sheets Product Catalogs Flyers Brochures Posters Palm Cards Infographics
Email Campaigns Website Maintenance Digital Banner Advertisements and Social Media Content
Event and Tradeshow Collateral Presentations and Internal Communications Assets
Ensure brand consistency across all visual deliverables maintaining clarity professionalism and alignment with G&C Foods brand standards.
Maintain (and in some instances develop) branded templates iconography and visual systems to support internal teams.
Provide creative feedback and collaborate with fellow designers contractors and external agencies as needed.
Translate complex information into compelling visual narratives for stakeholders across the organization.

Digital Content & Web Management

Support creation and maintenance of web pages using CMS platforms (e.g. WordPress PowerPages SharePoint).
Partner with Digital Designer to optimize visual consistency across web email and social channels.
Conduct QA reviews to ensure accuracy usability accessibility and adherence to brand guidelines across all digital assets.
Assist in developing digital content standards and helping evolve the companys online presence.

Cross-Functional Collaboration

Serve as a strategic creative partner to Merchandising Sales Purchasing HR Transportation Operations and other departments.
Support proposals presentations executive communications and internal initiatives with high-quality visual materials.
Collaborate with the Director to ensure messaging alignment and strong visual storytelling.
Participate in campaign planning and contribute creative insights that elevate brand presence and external engagement.

Project Coordination & Asset Management

Manage timelines priorities and workflows for multiple concurrent design projects.
Oversee creative intake including management of the internal service log for creative project requests.
Maintain organized digital asset libraries design files photo archives and brand resources.
Provide status updates milestones and progress reports to stakeholders and department leadership.
Contribute to process improvements for creative operations ensuring efficient and scalable design workflows.

Required Skills & Qualifications:

Technical Expertise

Adobe Creative Suite: Photoshop Illustrator InDesign Acrobat
CMS Platforms: WordPress Squarespace SharePoint; familiarity with PowerPages a plus
Email Marketing: SendGrid MailChimp or comparable platform
Social Media Tools: Hootsuite Sprout Social or similar
Digital Asset Management: Experience organizing and maintaining shared libraries
Microsoft Office: Expert proficiency in PowerPoint; strong skills in Outlook Teams and Excel
Project Management: or similar workflow management tools

Professional Experience

5 to 8 years of experience in graphic design creative services visual communications or a related field preferably in B2B distribution logistics manufacturing or foodservice sectors.
Demonstrated experience developing brand systems and managing creative consistency across a growing organization.
Proven ability to translate business priorities into clear compelling visual outputs.
Experience managing competing deadlines within a fast-paced project-driven environment.
Strong understanding of marketing fundamentals layout design typography and digital best practices.

Key Competencies

Strong aesthetic and brand identity instincts
Exceptional attention to detail and quality
Ability to manage both strategy and hands-on execution
Excellent written and verbal communication skills
Strong balance of Autonomous/Independent Contributor and Collaborative Spirit with a service mindset
Ability to provide constructive design feedback and guide creative direction
Curious proactive and comfortable navigating ambiguity

Preferred Qualifications

Experience in B2B distribution or supply chain environments
Working knowledge of video editing tools (Premiere Pro Canva or similar)
Familiarity with UX/UI principles or website optimization
Prior experience building or managing brand guidelines
Experience with photography or directing photo/video shoots

Why Build Your Career at G&C Foods

At G&C we believe exceptional people deserve exceptional rewards. When you join our team youre not just taking a job; youre stepping into a career with a company that invests in your growth values your contribution and celebrates your success.

Our Benefits Package Includes:

Competitive Health Coverage Medical plans starting at just $24.73/week plus comprehensive vision dental and a 401(k) with company match to secure your future.
Company-Paid Life Insurance Because your peace of mind matters.
Performance-Based Bonuses Earn up to the equivalent of five additional weeks pay each year based on your impact and results.
Onsite Fitness & Wellness Centers Stay active and healthy without leaving the workplace.
Flexible Scheduling Options Designed to support your life outside of work.
Company Culture Perks From team cookouts and appreciation events to seasonal holiday gifts we celebrate our people year-round.
Exclusive Employee Product Discounts Access unbeatable prices on a wide range of products available only to our team.
Career Advancement Clear pathways to grow within the company backed by leadership who invest in your success.
Open-Door Leadership Access to decision-makers who listen act and value your input.
Annual Flu Clinics Convenient no-cost health support right at work.
and much more A workplace where respect teamwork and opportunity come standard.

Join a company thats growing innovating and leading the way in foodservice redistributionwhile keeping our people at the heart of everything we do.

Contact/Application Information:

If youre interested please apply through Indeed. If you have any questions you can email Thank you for your interest and we look forward to meeting you!

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Job Title:Creative Services LeadCompany Introduction:G&C Food Distributors is a leading re-distributor of refrigerated frozen and dry food. We store and deliver more than 4000 food items to meet the needs of our customers across 28 states and 35 countries internationally.This position plays a centra...