Performance Marketing Lead (English speaker)

About the Role

We are seeking a Senior Marketing Strategy Manager to define and lead the strategic marketing vision for Fevers largest and fastest-growing markets: US Canada and LATAM. You will shape how our premium experiences both Fever Originals and major global IP collaborations reach millions of consumers. This role requires a leader who combines strategic depth operational excellence and strong team leadership.

Key Responsibilities

• Set the end-to-end marketing strategy for the US market driving demand visibility and long-term growth across a broad portfolio of high-impact experiences.
• Lead multi-channel digital strategy across Meta (primary) Google TikTok and emerging platforms ensuring consistent performance and scalable growth.
• Build lead and inspire high-performing teams including performance marketing profiles creatives and cross-functional project leads.
• Work cross-functionally with the Business Strategy team to define strategies that maximize regional growth.
• Drive cross-functional alignment with Creative Design Media CRM Content and Product to ensure a unified and high-impact marketing approach.
• Lead meetings with strategic partners and internal teams involved in key projects ensuring alignment progress and successful execution.
• Oversee and optimize large-scale marketing budgets ensuring efficient allocation and strong ROI across channels and verticals.
• Own strategic planning and forecasting supporting revenue growth and market penetration goals.
• Leverage advanced data insights to guide decision-making uncover opportunities and continuously refine marketing models.
• Represent the marketing strategy at leadership level collaborating closely with regional and global executives.
• Champion innovation testing new formats platforms and growth opportunities to keep Fever at the forefront of digital entertainment marketing.

About You

• 10 years of experience in digital and growth marketing with deep expertise in Meta and proven performance across Google TikTok and other digital ecosystems.
• Strong background in leading senior teams influencing cross-functional stakeholders and operating within complex fast-paced environments.
• Demonstrated success designing and executing large-scale marketing strategies with direct business impact.
• Highly analytical with strong command of performance metrics forecasting and P&L-oriented decision-making.
• Executive communication skills and the ability to lead meetings with partners and internal teams effectively.
• Native/bilingual English; additional languages are an advantage.
• Solid academic background in business or a related discipline.
• Experience in entertainment experiential marketing media or consumer tech preferred.

Benefits & Perks:

• Attractive compensation package and the potential to earn a significant bonus for top performance.
• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Private health insurance
• Life insurance
• Wellhub membership
• English lessons
• Responsibility from day one and professional and personal growth
• Great work environment with a young international team of talented people to work with!