Senior Media Performance Strategist

Comfort starts with our 10000 team members across the globe who are transforming the power of comfort every day. Our employees have the power to change lives in our homes work and communities. We foster an inclusive environment while honoring a legacy built on family where everyone can be themselves.

If you are ready to join an industry leading organization where our people are the most important asset and innovation propels us into the future youre ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Description:

KEY RESPONSIBILITIES (other duties as assigned):

• Develop and implement data-driven media strategies that align with the organizations goals and target audience.
• Monitor and optimize marketing tactics across various digital performance media channels (Search PMAX Affiliate Display) in order to drive both online and in-store conversions (traffic sales etc.).
• Partner with the Channel Marketing Integrated Media and Digital Commerce teams to ensure cohesive strategy across the entire consumer journey & development of full funnel performance reporting.
• Lead agency partners in the development and execution of marketing campaigns that drive a high incremental return.
• Instill a performance marketing mindset by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm and store revenue attribution.
• Own the product feed strategy used across performance marketing initiatives partnering with internal teams and agencies to ensure feed health structure regional pricing accuracy and optimization aligned to business and channel needs.
• Oversee Wayfair advertising campaigns providing strategic direction reviewing highlevel performance and ensuring alignment to business objectives. Evaluate opportunities for scalability and potential expansion across other retailer media platforms (e.g. Costco Amazon) as the retail media ecosystem evolves.
• Manage and grow relationships with media partners vendors and platforms making recommendations for continuous marketing technology enhancements.
• Stay updated on the latest trends developments and best practices in the performance media space. Share knowledge and insights with the team and the organization.

SCOPE & IMPACT:

This position is a key role in the media department responsible for developing and executing media strategies that deliver business objectives and growth for the organization. They work across various media channels and collaborate with other teams and stakeholders within the organization and are responsible for managing agency partnerships. They will manage a combined media budget of over $10 million annually and reports on the media performance and impact to marketing leadership.

MINIMUM REQUIREMENTS:

• Bachelors Degree in Business Marketing or a related field with 4-6 years of experience or equivalent.
• Experience in performance media specializing in paid search/shopping. Google Ads experience is a must.
• Strong time-management skills
• Proficient with Microsoft 360 Suite
• Travel Required: up to 10%

PREFERRED REQUIREMENTS:

• Proven ability to generate ROI-based performance results.
• Advanced expertise in identifying profitable growth opportunities through audience segmentation and creative testing.
• Skilled at building compelling presentations and conveying complex ideas and results across teams and to leadership.
• Experience supporting retail franchise or multilocation business models is a plus with an understanding of how regional dynamics impact media performance and measurement.
• Background with Adobe Analytics or Google Analytics preferred

SUPERVISORY RESPONSIBILITIES: None

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Office environment/no specific or unusual physical or environmental demands

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the incumbent for this job. Duties responsibilities and activities may change at any time with or without notice.

Weekly Hours:

Benefit offerings to employees and their families include: Medical Vision Dental and Basic Life Insurance available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year two weeks prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: this role requires travel / driving in order to perform the key responsibilities outlined above candidates must be able to meet the qualifications noted in the companys Driver Management Program to be considered for the role.

At La-Z-Boy Incorporated were an equal opportunity employer. We understand that our employees diverse backgrounds experiences perspectives and viewpoints add value to our ability to create and deliver the best possible service quality products and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

We are committed to fostering an environment in which all employees feel valued included and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability you may request a reasonable accommodations by emailing our recruiting team at or by calling .