Copywriter Freelance
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Job Summary
Location
London UK
Type
Freelance
Welcome to Motel
Our story began during a road trip in the 1990s where our founders Will and Andy travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale which eventually led to the creation of stores. From there they began designing reworked vintage pieces and thus Motel was born.
Over 30 years and a team of 200 people later every piece of clothing we make is created with the same spirit of fun freedom and adventure as the road trip that first defined the brand. Were still ambitious and independent but now were a global team - we work from an operational base in Worcester a design studio in London and a creative studio in Bali.
The role
Were seeking a creative fashion-savvy Freelance Copywriter to support all brand communications. This role covers everything from web product copy and campaign messaging to social captions newsletters editorial storytelling and copy for brand/PR events. Youll play a key part in shaping our tone of voice and ensuring consistency across every channel.
Main tasks & responsibilities
Write engaging on-brand copy for:
Product pages and category descriptions
Website banners landing pages and UX microcopy
Social media captions TikTok hooks and campaign content
Email newsletters and CRM flows
Event and campaign collateral (press releases invites signage scripts)
Paid media ads (Meta TikTok Google)
Interpret creative briefs and deliver sharp effective messaging that aligns with brand strategy.
Collaborate with design marketing social and e-comm teams to develop cohesive storytelling.
Maintain and strengthen Motel Rocks tone of voice across all channels
Edit proofread and refine existing copy for clarity accuracy and style.
Work to project deadlines with fast turnarounds when needed.
Support Motels sustainability initiatives by considering how our practices can improve actively working in line with the sustainability journey of the business.
About you
Requirements:
Fluent written and spoken English
Demonstrated experience of short-form social copy as well as longer-form copy
Proven experience as a fashion copywriter (in-house or freelance).
Strong understanding of Gen-Z fashion pop culture and digital trends.
Ability to write snappy impactful copy with personality and edge.
Exceptional attention to detail and grammar.
Ability to switch tone depending on channel.
Comfortable working independently and managing multiple projects simultaneously.
Familiarity with SEO is a plus.
Desired:
Experience writing for TikTok-first content or social storytelling.
Understanding of brand activations and event copy needs.
Understanding of fast-paced fashion and e-commerce environments.
German/English speaking preferred
Whats in it for you
Competitive fees in line with industry benchmarking
Motel has a growth mentality culture
Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
