Marketing Associate

Highland Heights, OH - USA

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Marketing Associate

The Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for assigned regions. Initiates and executes key components of the marketing plan including independent execution of trade shows and customer facing promotions/promotional activities.

What youll be doing:

Responsible for Demandbase for assigned regions.
Coordinates Marketo operations (as well as marketing activities - newsletters emails).
Responsible for the Drift for assigned regions.
Manages social media platforms specific to assigned regions (XING Elevate etc.).
Manages CE database reports audits and lead management.
Coordinates web updates (WordPress) and web reports (GA).
Drafts marketing content (newsletters internal documents etc.) as needed.
Manages trade shows.
Manages Mission Critical podcast recording for assigned regions.
Ongoing and Ad-Hoc project management tasks such as: Code club business cards portal collateral Sigstr planning etc.
Other duties as assigned.

What were looking for:

A passion for B2B Marketing and IT/technology
Knowledge of or desire to learn marketing digital tools and techniques
Solid computer skills including MS Excel and PowerPoint
Strong organizational and planning skills
Experience creating email marketing campaigns.
Ability to build effective relationships at various levels of the organization to drive results and provide excellent service.
Strong understanding of HTML.
Works well with a cross-functional team and have a strong understanding of lead generation.

Bonus Points:

Familiarity with Microsoft Dynamics sales flow is preferred.
Understanding of digital marketing channels such as PPC organic search and display advertising is preferred
Experience with Act-On automation tools is preferred

Education:

A Bachelors Degree in Marketing Communications or related field or equivalent qualification

Travel:

Addendum A Digital Marketing Associate

The Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for the Marketing department. Initiates and executes key components of the Digital Marketing plan including assisting with Marketing Operations performance reporting and content development.

Responsibilities:

Coordinates Marketo operations
Responsible for Drift
Manages CE database reports audits and lead management.
Coordinates web updates (WordPress) and web reports (GA).
Analyze performance data from email display paid social website and events.
Assist with integrating Marketing technology stack.
Help create content to support online visibility.
Drafts marketing website content as needed.
Other duties as assigned.

Basic Qualifications:

Knowledge of or desire to learn Digital Marketing tools and techniques
Solid computer skills including MS Excel and PowerPoint
Strong organizational and planning skills
Ability to build effective relationships at various levels of the organization to drive results and provide excellent service.
Works well with a cross-functional team and have a strong understanding of lead generation.

Preferred Qualifications:

Strong skills in Excel or Google Sheets especially for reporting and data analysis
Experience in generating content and SEO fundamentals.

#LI-HW1

Required Experience:

Marketing AssociateThe Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for assigned regions. Initiates and executes key components of the marketing plan including independent execution of trade shows and customer facing promotio...