Media Campaign & Content Manager

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities:

Multi-Channel Campaign Management:
Lead end-to-end planning KPI setting & tracking and post-campaign analysis for major new product launches mid-year promotions and special events across online channels (TMall Douyin). Support sales and paid traffic teams in achieving targets including sales volume new customer acquisition and conversion rate improvement.
Media Asset Production & Management:
Oversee the creation and management of online promotional content with a strong focus on video materials for Douyin and other information feed platforms. Analyze campaign and audience data to guide operators (e.g. DP partners) in shooting editing and optimizing promotional assets.
Methodology Development:
Summarize and develop best practices for brand category and product marketing direction throughout campaigns and short video promotion activities.
Livestream Coordination & Optimization:
Integrate live streaming schedules across channels arrange product focus and streaming rhythm with media leads monitor real-time data to adjust traffic strategies and analyze campaign & audience data to recommend improvements.
Special Projects & Analysis Support:
Provide support for special projects related to traffic audience online industry trends and product analysis.

Position Requirement:

Strong independent project ownership with the ability to abstract and summarize complex campaigns using quantitative and data-driven approaches to drive and measure progress and outcomes.
Proven expertise in short video content data and information feed promotions with the ability to manage guide and summarize effectively.
Excellent industry audience and scenario insights with clear communication and execution skills.
Strong ability to communicate summarize and drive collaboration with partners.

Skills / Experience Required:

58 years of e-commerce market operation experience in the fast-moving consumer goods sector; beauty and skincare categories preferred.
Bachelors degree or above in marketing event planning or related fields preferred.
Hands-on experience in e-commerce Douyin and livestream operations.
Practical experience in budgeting and managing large-scale paid traffic or promotional projects.
English fluency as a working language.
Proficiency in Excel PowerPoint and other office software.

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.

Required Experience:

Manager

Key Responsibilities:Multi-Channel Campaign Management:Lead end-to-end planning KPI setting & tracking and post-campaign analysis for major new product launches mid-year promotions and special events across online channels (TMall Douyin). Support sales and paid traffic teams in achieving targets in...

Key Responsibilities:

Multi-Channel Campaign Management:
Lead end-to-end planning KPI setting & tracking and post-campaign analysis for major new product launches mid-year promotions and special events across online channels (TMall Douyin). Support sales and paid traffic teams in achieving targets including sales volume new customer acquisition and conversion rate improvement.
Media Asset Production & Management:
Oversee the creation and management of online promotional content with a strong focus on video materials for Douyin and other information feed platforms. Analyze campaign and audience data to guide operators (e.g. DP partners) in shooting editing and optimizing promotional assets.
Methodology Development:
Summarize and develop best practices for brand category and product marketing direction throughout campaigns and short video promotion activities.
Livestream Coordination & Optimization:
Integrate live streaming schedules across channels arrange product focus and streaming rhythm with media leads monitor real-time data to adjust traffic strategies and analyze campaign & audience data to recommend improvements.
Special Projects & Analysis Support:
Provide support for special projects related to traffic audience online industry trends and product analysis.

Position Requirement:

Strong independent project ownership with the ability to abstract and summarize complex campaigns using quantitative and data-driven approaches to drive and measure progress and outcomes.
Proven expertise in short video content data and information feed promotions with the ability to manage guide and summarize effectively.
Excellent industry audience and scenario insights with clear communication and execution skills.
Strong ability to communicate summarize and drive collaboration with partners.

Skills / Experience Required:

58 years of e-commerce market operation experience in the fast-moving consumer goods sector; beauty and skincare categories preferred.
Bachelors degree or above in marketing event planning or related fields preferred.
Hands-on experience in e-commerce Douyin and livestream operations.
Practical experience in budgeting and managing large-scale paid traffic or promotional projects.
English fluency as a working language.
Proficiency in Excel PowerPoint and other office software.

Required Experience:

Manager

Key Skills

Digital Marketing
Marketing
Google Analytics
Google Docs
Facebook Advertising
Google AdWords
Google Marketing Platform
Google Ads
Media Buying
Media Planning
Social Media Management
DoubleClick

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About Company

Dyson

Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting. Shop at Dyson.com for free shipping and warranty.

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