US Velsipity Consumer Team Lead

OVERVIEW:

Velsipity is a priority brand within Specialty Care approved in October 2023 for the treatment of adults with moderate to severe ulcerative colitis (UC). As a firstline oral advanced therapy for patients who have not achieved adequate response to conventional treatments Velsipity offers a differentiated solution in a competitive and rapidly evolving landscape.

Supported by a strong product profile Pfizers leadership in GI and a substantial unmet need in UC Velsipity is positioned to become a key growth driver within the portfolio. A critical priority for 2026 will be accelerating patient activation and increasing awareness of Velsipitys value proposition as a safe and effective oral treatment option.

ROLE SUMMARY:

The US Velsipity Consumer Team Lead will define and drive the strategic vision for the Consumer organization during a pivotal year for the brand. This leader will oversee all branded and unbranded consumer marketing efforts guide the development of a new branded creative campaign (launching Q2 2026) and champion integrated insightdriven activation across channels.

The ideal candidate brings deep US marketing experience a track record of advancing brand imperatives and demonstrated success in consumer marketing and team leadership (formal or informal). This role will also function as a leader on the Velsipity US Marketing team and will represent on key enterprise role will directly lead a team of 3 marketers.

This role reports to the Velsipity Marketing Team Lead and partners closely with crossfunctional colleagues and agency partners.

ROLE RESPONSIBILITIES:

Strategy & Planning

• Serve as the strategic lead for all branded and unbranded patient activation initiatives.
• Create own and manage the consumer omnichannel strategy inclusive of Social Digital CRM and Patient Ambassador for both Branded and Unbranded advertising and patient education
• Lead development of new branded consumer campaign.
• Develop a deep understanding of the patient journey including needs insights and the role of patient communications and identify the need to customize targeting based on geography
• Shape annual operating plan and tactical planning process for Consumer ensuring alignment to brand priorities and activation goals.
• Oversee segmentation targeting and application of consumer insights to drive more personalized engagement.

Execution & Performance Optimization

• Optimize paid media strategy by shifting to more efficient digital channels and testing innovative opportunities to break through.
• Responsible for fostering a productive agency relationship and managing all projects within allocated budget as applicable
• Partner with CMO organization on updates to the Velsipity digital ecosystem including the DTC GotoMarket pilot and migration of unbranded UC content to Pfizer for All.
• Monitor key promotional and media performance metrics and execute datadriven optimizations to accelerate topline growth.

Leadership & Collaboration

• Build and maintain strong partnerships with crossfunctional collaborators across IIS CMO Medical Affairs Regulatory Legal and Corporate Communications.
• Manage and develop a team of three direct reports fostering accountability growth and crossfunctional alignment.
• Lead and oversee the Agency of Record (AOR) relationship and key external vendors to ensure strong delivery across workstreams.
• Offer leadership mentorship and guidance to brand team members proactively coach for performance and career growth instilling excitement and rewards performance

BASIC QUALIFICATIONS

• BA/BS degree required MBA or other advanced degree highly desirable
• 10 years of pharmaceutical commercial experience including marketing; product positioning and branded experience is required
• 5 years of US marketing director experience with focus on Consumer Marketing experience
• Deep understanding of the US market dynamics including specialty channels
• Demonstrated success executing complex marketing programs that drive performance
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries and leading a high-performing team
• Innovative thinker who is excited by pioneering initiatives that may not have precedent
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences including senior management
• Demonstrated strong analytic skills to measure attribution and drive marketing performance marketing mix improvements and higher ROI
• GI experience preferred; specialty experience strongly preferred

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details:

• Last Day to Apply: February 18 2026

Location: Candidate must be onsite at least 2.5x per week.

Relocation assistance may be available based on business needs and/or eligibility.