Digital Marketing Specialist

Amerisure creates exceptional value for its partners policyholders and employees. As a property and casualty insurance company Amerisures promise to our partner agencies and policyholders begins with a comprehensive line of insurance products designed to protect businesses as well as the health and safety of every employee. With an A.M. Best A (Excellent) rating Amerisure serves mid-sized commercial enterprises focused in construction manufacturing and healthcare. Ranked as one of the top 100 Property & Casualty companies in the United States we proudly manage nearly $1 Billion of Direct Written Premium and maintain $1.21 billion in surplus.

We are recruiting for a Digital Marketing Specialist to join our team in Farmington Hills MI. This role is hybrid three days in the office and two from home.

POSITION SUMMARY:

Develop and execute digital marketing initiatives that advance company strategy strengthen brand presence and enhance customer engagement. This role manages social media channels produces marketing collateral supports customer sentiment and market research activities and supports digital communications across platforms.

RESPONSIBILITIES:

• Manage and execute social media strategies across key platforms including content creation publishing community engagement and performance reporting.
• Develop social media campaigns aligned with business goals driving engagement agencies policyholders and prospective employees.
• Monitor social trends and recommend improvements to maximize reach and engagement.
• Conduct social listening and sentiment analysis across digital channels.
• Compile data from surveys reviews and engagement metrics to inform strategy.
• Lead communication projects including the development of a communication plan based on a customer needs assessment development of communication collateral create designs and execute communication plans.
• Develop graphics and layouts for presentations sales assets departmental logos charitable ads and other organizational needs.
• Write develop and coordinate material for company publications including feature stories newsletters brochures advertising and various other forms as appropriate.
• Support public relations including creating digital-ready press releases and media assets.
• Support internal and external communications strategy with the identification placement and maintenance of pertinent information on the Companys internet.
• Engage as a liaison with assigned departments to develop effective communications and content.
• Work with internal and external customers to ensure successful representation of corporate brand through the alignment of standards and guidelines.
• Manage printing and production of materials and collateral.
• Develop a working knowledge of the insurance industry and Amerisure business strategy as a foundation for communication development.
• Maintain current knowledge of the principles practices and techniques of digital and dynamic design layout photography video and illustration.

REQUIREMENTS:

• Bachelors degree in marketing business communications or a related field.
• 1 year digital marketing experience including experience.
• Knowledge of insurance industry or financial services industry preferred.
• Working knowledge of online platforms and creating multimedia content.
• Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
• Demonstrates successful ability to build positive relationships with internal and external customers.
• Proficiency with Microsoft Office Suite.
• Demonstrated successful ability to organize and prioritize work to ensure timely deadlines occasionally under rigorous demands and on accelerated schedules.
• Excellent problem-solving skills and attention to detail.
• Demonstrates successful ability to lead and collaborate on multiple projects in a fast-paced environment.
• Excellent verbal written and digital (video) communication skills.

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Just as we are committed to creating exceptional value for our Partners For Success agencies and policyholders Amerisure also remains committed to being an employer of choice. We reinforce this commitment by adhering to an Employee Value Proposition that in part is provided through a competitive total rewards package. This package includes competitive base pay performance-based incentive pay comprehensive health and welfare benefits a 401(k) savings plan with profit sharing and generous paid time off programs. We also offer flexible work arrangements to promote work-life balance. Recognized as one of the Best and Brightest Companies to Work For in the Nation and one of Business Insurance magazines Best Places to Work in Insurance we provide a workplace that fosters excellence and professional growth. If you are looking for a collaborative and rewarding career Amerisure is looking for you.

Amerisure Mutual Insurance Company is an Equal Employment Opportunity employer. Amerisure provides equal employment opportunities to all employees and applicants without regard to race color religion sex (to include sexual orientation and gender identity) national origin age disability genetic information veteran status or any other protected characteristic under applicable federal state or local laws. Amerisure complies with all applicable laws governing nondiscrimination in employment in all locations where the company operates. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. Amerisure prohibits harassment or discrimination of any kind and is committed to maintaining a workplace free from unlawful harassment or discrimination. Amerisure prohibits retaliation against anyone who reports discrimination participates in an investigation or opposes unlawful practices. Any improper interference with an employees ability to perform their job duties may result in disciplinary action up to and including termination.