Performance Marketing Manager

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

SharkNinja continues to grow rapidly across North America and this role will be critical in driving ambitious revenue efficiency and profitability goals in 2026 and beyond. As Performance Marketing Manager you will own the end-to-end paid media strategy and performance analytics across our Shark and Ninja brands overseeing media execution measurement budgeting and forecasting.

This is a highly performance-led commercially focused role. You willbe responsible fordeterminingwhere to invest the next best dollar proving efficiency through robust analysis and forecasting and continuously challenging what good looks like to unlock incremental growth across our DTC business. You will lead a high-performing media team while serving as a strategic thought partner to finance analytics and cross-functional stakeholders.

Key Responsibilities

Strategy Performance & Financial Ownership

• Define and own the paid media strategy for Mexico across Paid Social (Meta Instagram TikTok Snapchat TikTok Shop Meta Shop) and PPC (Search Shopping Display/Programmatic YouTube).
• Set channel- category- and brand-level strategies aligned to revenue ROAS cost efficiency and contribution margin targets.
• Own performance accountability versus forecast with a focus on Revenue ROAS Cost % and efficiency metrics.
• Lead budget planning pacing forecasting and reallocation decisions to maximize short- and long-termreturns.
• Establish Paid Search Social and Display as scalable acquisition channels and grow their share of the overall revenue mix.

Execution Optimization & Analysis

• Oversee day-to-day campaign execution optimization and platform hygiene across all paid media channels.
• Ensure the team applies a rigorous data-driven approach to testing automation audience activation and creative optimization.
• Drive deep performance analysis toidentifygrowth levers efficiency opportunities risks and trade-offs.
• Identify test and scale new opportunities across platforms formats audiences and creative integrating learnings into BAU activity.
• Monitor competitor activity market trends and evolving platform capabilities to inform strategy.

Measurement Reporting & Forecasting

• Partner closely with Marketing Measurement Analytics and Finance teams to evolve tracking attribution and forecasting models.
• Define and deliver clear actionable reporting and insights on daily weekly and monthly performance versus KPIs and forecasts.
• Provide forward-looking forecasts for ongoing media investment and new product launches.
• Regularly present performance results financial outlooks and growth opportunities to senior stakeholders.
• Continuously challenge assumptions using data experimentation and scenario planning.

Team Leadership & Collaboration

• Manage mentor and develop the paid media and performance analytics team fostering a culture of accountability learning and continuous improvement.
• Identifyskill gaps and ensure training upskilling and career development plans are in place.
• Manage agency and platform relationships (Google Meta TikTok affiliates etc.) including timelines budgets billing and deliverables.
• Collaborate cross-functionallywith Performance Marketing DTC/eCommerce Digital Experience Brand Product Marketing Research & Analytics Commercial Finance Trading Conversion Organic Social and Influencer teams.
• Ensure paid media efforts are fully integrated into broader omni-channel strategies.

About You

• 6 years of hands-on experience across Paid Media including Paid Social and PPC (Google & Meta essential).
• 3 years of experience managing and developing high-performing teams.
• Agency experience preferred
• Strong experience owning large media budgets and forecasts (e.g. $1M/month).
• Advanced analytical and data manipulation skills with a deep understanding of measurement attribution and performance drivers.
• Proven ability to translate data into clear insights and commercial recommendations.
• Experience working in an eCommerce or DTC environment is essential.
• Highly organized detail-oriented and comfortable managing multiple priorities in a fast-paced environment.
• Strong communicator with the ability to influence cross-functional partners and senior stakeholders.
• Proactive curious and motivated to testnew ideasand challenge the status quo.
• Fluency with Excel and Microsoft Officerequired;experience with BI tools (Looker/Data Studio) Google Analytics SA360 and platform certifications (Google Ads/Bing) areadvantageous.