AGM Category Management

Strategy & Planning

• Define the medium-term (1-3 year) and annual business plan for the category group aligned with company objectives (growth profitability market share customer experience).

• Analyse consumer trends competitive landscape channel shifts (online vs offline) and internal performance to identify category growth opportunities and risks.

• Develop and prioritise initiatives: new product launches rationalisation of slow- moving SKUs channel-specific strategies (store vs online).

Commercial & P&L Management

• Own P&L accountability for the assigned category group: set targets budgets (sales margin cost inventory) and monitor actuals against plan.

• Develop pricing strategy promotional calendar markdown plan and clearance strategy to optimise margin turnover and stockouts.

• Monitor key category metrics: sales growth gross margin inventory turnover sell- through rate stock-outs SKU productivity.

Assortment & Vendor Management

• Lead assortment planning: determine which SKUs to include/exclude manage onboarding of new products oversee localisation of assortment for regional stores/channels.

• Negotiate vendor/supplier contracts: terms volumes joint business plans exclusives promotional support.

• Build strong supplier partnerships monitor vendor performance (delivery quality costs promotional compliance).

Inventory & Supply Chain Coordination

• Work closely with supply chain operations and logistics teams to ensure product availability minimise excess inventory/obsolescence optimise working capital.

• Track inventory health: slow-moving obsolete stock markdowns returns vendor charge-backs.

Omnichannel & Store Execution

• Ensure category strategy is executed across channels: physical stores e-commerce click-&-collect mobile-commerce.

• Collaborate with visual merchandising store operations e-commerce teams to optimise shelf-space/display planogram digital shelf product placement and presentation.

• Translate national strategy into local/regional execution ensure consistency but allow for store-specific/region-specific adaptation.

Team Leadership & Stakeholder Management

• Lead a team of category managers analysts and specialists: set objectives coach & develop talent monitor performance.

• Work cross-functionally with marketing store operations e-commerce supply chain finance and regional teams to ensure alignment and execution.

• Influence senior leadership and internal stakeholders act as category champion within the organisation.

Reporting & Continuous Improvement

• Provide timely and meaningful reports/dashboards to senior leadership on category performance risks opportunities and corrective actions.

• Drive a culture of continuous improvement: identify process gaps propose improvements implement best practices in category management.

• Benchmark performance vs industry / competition and adopt innovations (e.g. data- driven insights customer segmentation channel analytics).