Vice President Product Strategy Marketing Lead – Brand, Media, and Advertising Strategy
Share
Job Location:
Wilmington, DE - USA
Monthly Salary:
$ 133000 - 190000
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Join a high-impact team shaping the future of Slate branded credit cards. Drive and deliver creative strategy media planning and campaign execution with top-tier partners and agencies.
Job Summary:
Slate a family of credit cards that focus on creating financial value for customers through low introductory rates or access to credit is looking for a highly experienced and motivated candidate who will create and implement a new vision for the Slate brand including talent messaging positioning and placement in the credit card marketplace. As a Product Marketing Strategy Lead in the Marketing Team you will partner to deliver that strategy across Centers of Excellence to build and manage branding creative media and go-to-market strategy for Slate and Slate Edge credit card products. You translate long-term vision into actionable plans lead integrated campaigns and deliver recommendations based on insights and performance. You are a self-starter with substantial experience to leverage in building and executing a plan for Slate. You will collaborate with internal and external partners manage budgets and ensure campaigns meet business objectives and compliance standards. You will be held accountable for driving results including increases in Slates awareness consideration and ownership metrics digital impressions across owned earned and paid channels conversion across display programmatic and social channels and brand health metrics for Slate.
Job Responsibilities:
- Maintain understanding of master-brand purpose strategy and creative standards
- Champion creative design excellence across all customer touchpoints
- Translate business goals into actionable creative and media briefs
- Lead brand visioning and positioning strategy for Slate branded cards
- Develop and deploy integrated advertising and media strategies
- Partner with research teams to uncover consumer insights and test creative ideas
- Plan analyze and assess integrated communications with media partners
- Track monitor and optimize campaign KPIs and performance
- Support production and implementation of advertising across all channels
- Ensure compliance risk and control requirements are met for all campaigns
- Manage creative and media budgets mitigate risks and adhere to controls
Required qualifications capabilities and skills:
- Self-starter with 7 years in marketing brand strategy or advertising execution
- Strong business and marketing acumen with ability to link strategies to campaigns
- Experience with omni-channel campaign planning and execution
- Proactive adaptable and results-driven work ethic in a fast-paced environment
- Strong communication skills to lead and influence cross-functional teams
- Experience creating and delivering executive-level presentations
- Understanding of video and digital creative production and execution
- Experience working for or with advertising agencies
- Experience in consumer brand-focused organizations
- Strong interpersonal and project management skills
- Bachelors degree required
Preferred qualifications capabilities and skills:
- Experience managing creative and media budgets
- Familiarity with compliance and risk management in marketing
- Experience with omni-channel campaign planning and execution
- Ability to negotiate with senior agency partners and platform reps
- Experience leading cross-functional steering committees
- Strong stakeholder engagement and communication skills
- Masters degree (business marketing) strongly preferred
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
