SeniorPrincipal SEO, GEO & Search Systems

At Workwize were helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment management and retrieval with fast reliable deliveries in 100 countries.

With 50.000 users and 120.000 devices under management were solving hybrid work challenges like laptop deliveries returns and equipment tracking allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize your work will make a real impact in building smarter more connected workplaces worldwide.

LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

Were expanding the search and discovery function at Workwize and are looking to work with senior-level SEO GEO and technical growth leaders who build durable organic systems not short-term wins.

This is not a keyword execution role. This is about owning search as an infrastructure layer where technical foundations content intent HubSpot and AI-driven discovery intersect.

Were looking for people who can reason about why performance looks the way it does not just optimize whats already visible.

Who this is for

Youre likely a strong fit if you:

• Can diagnose underperformance across crawlability indexing intent architecture and delivery and explain root causes in clear decision-ready terms
• Are equally fluent in Google Search Console CMS constraints and engineering trade-offs
• Understand modern search behavior including AI Overviews semantic retrieval zero-click SERPs and LLM-mediated discovery
• Have worked with B2B product-led or enterprise-grade sites where scale complexity and legacy decisions materially affect outcomes
• Think in systems: how technical SEO content structure internal linking and tooling reinforce or undermine each other

What youd own

Search infrastructure & technical foundations

• Design and maintain a crawlable scalable site architecture that supports long-term organic growth
• Own URL strategy internal linking logic canonicals sitemaps and with intent not defaults
• Identify and resolve indexing rendering and crawl efficiency issues surfaced through Search Console and log-level signals

Deep technical audits & remediation

• Run recurring technical audits focused on prioritization and impact not exhaustive checklists
• Diagnose and remediate complex issues including:
• Redirect chains legacy URL structures and migration debt
• Duplicate or competing pages and cannibalization patterns
• JavaScript rendering hydration and dynamic content challenges
• Metadata inconsistencies and schema gaps at scale
• Mobile international and multi-language SEO constraints
• Partner directly with engineering and web teams to get fixes shipped validated and monitored not just documented

Performance & Core Web Vitals

• Improve real-world performance across LCP CLS INP and page speed
• Optimize asset loading images scripts and third-party tooling without breaking conversion paths
• Balance SEO UX design and HubSpot functionality with clear trade-off decisions

Structured data AEO & future-facing search

• Implement and maintain structured data for products FAQs reviews blogs comparisons and guides
• Prepare content for AI-driven discovery through clean semantic structure and machine-readable intent
• Advise on how content should be formatted and structured to perform in AI Overviews answer engines and LLM-based search environments

HubSpot-specific SEO ownership

• Ensure HubSpot templates modules and page types meet technical SEO standards
• Maintain SEO hygiene across blogs landing pages resource hubs and gated content
• Support migrations template refactors and performance improvements within HubSpot
• Align SEO efforts with HubSpot reporting attribution and lifecycle stages

Supporting content at scale

• Strengthen authority content and pillar pages through:
• Internal linking frameworks and crawl depth optimization
• Topic clustering and content relationship modeling
• Logical heading hierarchies and metadata strategy
• QA new pages before launch and guide post-publish optimization

Cross-functional leadership

• Work closely with content growth product and web teams
• Translate SEO requirements into developer-ready guidance
• Act as a strategic partner and quality bar not a bottleneck

Measurement & insight

• Track organic performance across impressions rankings traffic and index coverage
• Monitor impact after major launches redesigns or migrations
• Identify expansion opportunities such as featured snippets AI placements and long-tail capture
• Report clearly on whats working whats not and why with implications for decision-making

Tooling experience we value

Hands-on experience with modern SEO and performance tooling including:

• Crawling & audits: Screaming Frog Sitebulb
• Search diagnostics: Google Search Console
• Performance: PageSpeed Insights GTmetrix
• Analytics & attribution: GA4 HubSpot
• SERP analysis: Ahrefs Semrush
• Structured data validation: tools

How we work

• Flexible freelance or project-based collaboration
• Expectation of stepping into live environments and raising the quality bar quickly
• Comfort working across HubSpot custom stacks or hybrid setups

Workwize offers:

• A competitive salary and bonus scheme while working in a fast-growing and dynamic environment.

• Flexibility to work in a hybrid/remote environment balancing office and home settings.

• The best working setup with all necessary tools and equipment provided.

• A vibrant entrepreneurial work environment that encourages innovation and growth.

If this is your domain send a short introduction and examples of relevant work to .

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Our Team

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs Operational specialists Developers Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.

We are looking forward to meeting you and discover if there is a match with the Workwize team!