Director of Product Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 180 - 200
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
At NetBox Labs our mission is to make it easier to build and manage complex networks. As a product company we do that by developing innovative software for network professionals delivered on-premises and in the cloud.
We are seeking a Director of Product Marketing to be at the center of our product and go-to-market execution. Reporting to the VP of Product youll partner closely with Product Sales and Marketing leadership to define portfolio-level narrative and messaging lead product launches and ensure our products resonate with enterprise mid-market and practitioner audiences.
This role is ideal for a senior product marketer who enjoys being hands-on thrives in fast-moving environments and is motivated by shipping work that directly supports revenue adoption and how NetBox Labs shows up in the market.
What Youll Do
Define and evolve NetBox Labs core product and portfolio narrative as the company scales and expands into multiple products
Establish clear positioning messaging and value propositions across products audiences and use cases
Translate technical capabilities into buyer-specific narratives for different buying centers balancing depth with clarity
Ensure consistent storytelling across the website product launches sales motions and external communications
Lead product launch strategy and execution including launch frameworks readiness and success metrics
Partner with Sales on enablement including persona development talk tracks objection handling proof points and competitive battlecards
Collaborate with Marketing on analyst relations and broader go-to-market initiatives
Deliver ongoing competitive and market intelligence to inform product and GTM strategy
Establish product marketing frameworks processes and best practices from the ground up
What Were Looking For
8 years of experience in Product Marketing or related roles in enterprise technology sector with 3 years of experience in high-growth startup environments
Proven experience supporting B2B SaaS products in complex technical domains such as Networking and Infrastructure Security or Observability
Strong experience with sales-led enterprise and mid-market go-to-market motions
Strong written and verbal communication and influence skills. Exceptional ability to create buyer- and executive-level messaging grounded in technical products
Deep understanding of marketing fundamentals including segmentation targeting positioning and messaging
Demonstrated experience leading cross-functional teams and aligning multiple stakeholders
Analytical mindset with the ability to use data to drive decisions and measure impact
Comfortable operating in ambiguity and building structure where none exists
Bonus Qualifications
Experience marketing open-sourcebased commercial software
Exposure to product-led growth (PLG) motions
Prior experience building or scaling a product marketing function
Our culture and values:
We own and solve problems with high attention to detail.
Our open source contributors users customers & team are all part of our community. When our community wins we win.
We prioritize simplicity and think twice before adding complexity
Clear communication helps keep our team aligned and collaborating smoothly.
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox the worlds most popular network source of truth and Orb the next-generation open source network observability platform. Our products include NetBox Enterprise a fully supported self-managed NetBox with advanced features and NetBox Cloud a secure scalable and reliable SaaS edition of NetBox.
NetBox powers thousands of companies and NetBox Labs is backed by investment from Notable Capital (formerly GGV) Grafana Labs CEO Raj Dutt Flybridge IBM Salesforce Ventures and Mango Capital.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Build and manage complex networks easier with NetBox Labs, using an enterprise-grade version of the world’s most popular network source of truth.
