Public Relations Manager

Raising Cane's

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profile Job Location:

Plano, TX - USA

profile Monthly Salary: Not Disclosed
Posted on: 2 hours ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

The Public Relations Manager supports Raising Canes local storytelling efforts by managing media strategy refining processes and leading campaign-based communications. This role is responsible for executing PR strategies pitching media writing press releases and managing relationships with reporters and media outlets across all Raising Canes markets. The Manager drives brand awareness and supports all local PR efforts including New Restaurant Openings (NROs) Active Community Involvement (ACI) fundraisers campaigns milestones and more.

 

Your Impact and Responsibilities:

  • Lead development and execution of press releases pitches media lists messaging and PR content for local campaigns events broadcast interviews and brand activations
  • Collaborate with PR local marketing and brand teams to align on messaging and maximize reach
  • Lead local strategy for primary and secondary brand campaigns
  • Work closely with Real Estate and Development teams to track progress on construction and opening timelines for NROs
  • Monitor media coverage and trends to inform messaging and identify opportunities or risks
  • Manage PR calendars and inbox reporting cadence and team deliverables to meet deadlines and maintain quality
  • Produce talking points and media kits for internal and external spokespeople
  • Develop and maintain working relationships with various key media outlets

 

Travel Requirements:

  • 30%

Qualifications :

  • 5 years experience in public relations supporting food beverage retail or consumer brands
  • Experience managing media campaigns pitching national and/or local outlets and developing relationships
  • Bachelors degree in public relations business or marketing
  • Strong writing and editing skills with mastery of grammar punctuation and AP style
  • Proficiency in Microsoft Office and PR media tools including Muck Rack and Cision
  • Detail-oriented organized and flexible for timely multi-project management
  • Ability to work effectively and efficiently both independently and collaboratively
  • High sense of discretion with confidential sensitive information

 

Preferred Qualifications

  • Experience with local media and strategy development for local campaigns including NROs ACIs and fundraisers

Additional Information :

All your information will be kept confidential according to EEO guidelines.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Remote Work :

No


Employment Type :

Full-time

The Public Relations Manager supports Raising Canes local storytelling efforts by managing media strategy refining processes and leading campaign-based communications. This role is responsible for executing PR strategies pitching media writing press releases and managing relationships with reporters...
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Key Skills

  • Special Events
  • Blog Posts
  • Account Executives
  • Fact Sheets
  • Press Releases
  • Account Management
  • Twitter
  • Client Relationships
  • SEO
  • Content Marketing
  • Client Meetings
  • Facebook
  • ROI
  • Client Contact
  • Client Service

About Company

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.   Every talented Crewmember in our Restaurant Support Office ( ... View more

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