Social Media Specialist
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Overview
Connecting clients to markets and talent to opportunity.
With 4500 employees and over 300000 commercial institutional payments and retail clients we operate from more than 70 offices spread across six continents. As a Fortune 100 Nasdaq-listed provider we connect clients to the global markets focusing on innovation human connection and providing world-class products and services to all types of investors.
Whether you want to forge a career connecting our retail clients to potential trading opportunities or ingrain yourself in the world of institutional investing StoneX Group is made up of four business segments that offer endless potential for progression and growth.
Responsibilities
Position Purpose: The Social Media Manager Self-Directed is responsible for developing coordinating and activating social media content across marketing and multiple business areas with a specific focus on Self-Directed and global retail audiences.
The main objective of this role is to deepen engagement with existing followers attract new audiences and build broader awareness of the companys market insight capabilities.
Central to the position will be the development of social-first strategies based on performance-based KPIs such as brand awareness engagement view retention traffic and lead-gen. As well as successful collaboration with a network of stakeholders market commentary experts and collaboration with global marketing managers to understand regional products campaigns events trends and opportunities for Forex StoneX and City Index.
Output will span macroeconomic themes education and trading strategies across platforms including X/Twitter Meta YouTube TikTok and other strategic outlets.
The position supports traders investors and adjacent financial audiences across multiple platforms including potential media engagement and brand-building initiatives. Market insights include FX macroeconomics commodities indices and emerging sectors such as payments and crypto. Content should integrate SEO principles to support search visibility and brand discovery.
Primary duties will include:
- Coordinate support and manage static written and video content from market analysts across key asset classes for distribution on social media.
- An awareness of global market developments and ability to publish timely compelling content as breaking news and events.
- Support the global social team in maintaining an internal dynamic content calendar covering reactive evergreen and educational content.
- Adapt and distribute content across platforms with varying formats styles and voice requirements driving engagement toward long-form analysis on company properties.
- Produce regular performance reports through the interrogation of content campaigns and platform analytics (organic and paid). Articulated as concise coherent insights and recommendations.
- Collaborate with Central Marketing teams - including Content Design Video Studio Web SEO - and critical partners such as Compliance and Online Reputation Management to ensure accuracy brand alignment and regulatory adherence.
- Work with the line manager and department head to define and track KPIs whilst participating in social media and planning meetings with internal stakeholders.
Qualifications
To land this role you will need:
- 5 years of social media experience.
- 12 years of developing social media strategies from ideation through execution and analysis.
- Strong knowledge of social platforms KPIs analytics measurement and reporting.
- Experience managing multiple social media content calendars.
- Experience creating content within a highly regulated industry.
- Exceptional attention to detail and quality control.
- Excellent time management and communication skills.
- Collaborative team player with strong networking creativity and problemsolving abilities.
- Strong understanding of FX macroeconomics and indices markets and ability to communicate to beginner through advanced audiences.
- Expertise across major social media platforms (X/Twitter Facebook Instagram TikTok LinkedIn etc.).
- Experience working with virtual global teams.
- Demonstrated personal interest in markets and trading.
- Experience working with content creators.
- Must be authorized to work in South Africa.
- Must be able to work in the Cape Town office up to four days per week in accordance with company policy.
What Makes You Stand Out
- Persuasive communicator both verbally and in writing.
- Ability to prioritize and deliver in a fast-paced deadlinedriven environment.
- Proven track record of delivering timely compelling errorfree market analysis in both short- and longform formats.
Education / Certification Requirements
- Bachelors degree in financial markets economics or related field preferred.
- Professional qualifications such as CFA CMT or CFTe are a plus.
Working environment:
- Hybrid/In-office: 4 days per week working from the office.
#LI-Hybrid #LI-MA1
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
We are an institutional-grade financial services franchise that provides global market access, clearing and execution, trading platforms and more.
