Director of Marketing and Audience Growth
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Job Location:
Philadelphia, PA - USA
Yearly Salary:
USD 95000 - 110000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Director of Marketing and Audience Growth
WURD Radio Philadelphia PA Full-time
As Pennsylvanias only Black-owned talk radio station WURD Radio is growing our impact on-air online and in the community. Were hiring a Director of Marketing and Audience Growth to lead that charge.
What Youll Do
- Lead the brand
- Own WURDs overall marketing visibility and audience growth strategy.
- Keep our visual identity and brand voice consistent across all channels.
- Drive digital & content
- Run social media (organic paid) email marketing and website content.
- Package on-air shows into digital content for web social email and WURD TV.
- Manage web and app updates to keep them fresh and engaging.
- Grow the audience
- Use analytics to understand listeners and grow reach and engagement.
- Design and run campaigns for shows hosts events and listener support.
- Test new platforms tools and AI/automation to improve marketing results.
- Manage people & partners
- Lead a small team (design/digital staff) and manage their workload and performance.
- Coordinate sponsor and partner deliverables across digital and events.
- Build and manage local and national promotional partnerships.
What You Need
- Experience leading marketing for a brand media outlet or similar organization.
- Strong digital skills: social media email marketing websites basic analytics.
- Comfortable using marketing tools (WordPress Google Analytics Meta tools etc.).
- Able to turn data into clear decisions and growth plans.
- Strong communicator and collaborator; able to manage projects and people.
- Interest in using new tech (including AI and automation) to work smarter.
Nice to Have
- Experience in media radio digital content or community-focused organizations.
- Prior management or team lead experience.
WURD Radio is an equal opportunity employer.
We welcome candidates from all backgrounds to apply.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
WURD TV Listen play_arrow Select arrow_drop_down Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday The Source with Andrea Lawful-Sanders 5:00 am - 7:00 am more_vert The Source with Andrea Lawful-Sanders The Source, hosted by a powerhouse lineup of leaders from the Philad ... View more
