Head of Marketing Operations & Strategy
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
About B-Parts
B-Parts is the European and US leader in the used auto parts e-commerce market. With a catalog of over 15 million parts and a presence in over 180 countries we are scaling fast. We are looking for a strategic hands-on Marketing Leader to drive our global presence and coordinate our marketing ecosystem beyond Googles performance channels.
The Role
This is not an ivory tower management role. We are looking for a seasoned marketing professional who can bridge the gap between high-level strategy and operational execution.
You will own the Non-SEO/SEM Marketing strategy and report directly to the Leadership Team. While our Google Ads and SEO engines are handled separately your mission is to lead everything else: Brand CRM CRO Social Media PR and Local Partnerships. You must be analytical enough to deep-dive into performance data and proactive enough to roll up your sleeves and ensure execution meets our high standards.
Key Responsibilities
- Global Strategy & Execution: Define and actively implement a holistic marketing roadmap for Europe and the USA. You are responsible for the what the why and ensuring the how happens flawlessly.
- P&L & Budget Ownership: Take full responsibility for the marketing budget and P&L. You will define KPIs track them daily and pivot strategies based on real-time data to ensure ROI.
- Hands-on Leadership: Manage and mentor an internal team and external partners. We expect a lead by example approachyou should be as comfortable presenting to the board as you are reviewing a campaign brief or auditing a vendors delivery.
- Strategic Data Oversight: While you wont execute Google Ads and SEO you must be able to take conclusions from Google Ads Google Analytics and Search Console data. You need to understand how performance data influences brand strategy and vice versa.
- Vendor & Agency Management: Select negotiate with and manage agencies and freelancers. You will be the primary point of contact ensuring they deliver quality results on time.
- Growth & Brand Equity: Drive organic growth and brand awareness through creative initiatives PR and strategic content that positions B-Parts as the global authority in the circular economy for auto parts.
Requirements
- Experience: Circa 5 year experience in marketing roles within large-scale E-commerce environments. You understand the pace and complexity of global digital retail.
- Hands-on Mentality: You have a get things done attitude. You are a doer who thrives in fast-paced environments and doesnt mind getting involved in the details to ensure quality.
- Financial & Analytical Acumen: Strong experience managing P&L and a deep understanding of e-commerce metrics (CAC LTV Conversion Rates etc.).
- Language: Native or Full Professional Fluency in English is mandatory.
- Leadership: Proven ability to manage teams and influence stakeholders.
- Strategic Toolset: Proficiency in analytical tools (e.g. GA4 Tableau) to drive decision-making.
What we offer
- The chance to lead the marketing strategy for a global market leader.
- A fast-paced international environment where your work has a direct visible impact on the business.
- Autonomy to build and execute your vision within a scaling organization.
- Insurance Package;
- Bonus plans.
Location:
- Porto headquarters.
Key Skills
- Succession Planning
- Growing Experience
- Expense Management
- Management Experience
- Rackspace
- Laboratory Management
- Senior Leadership
- Operations Management
- Relationship Management
- Leadership Experience
- negotiation
- Taxonomy
