Associate Vice President, SEO

Move Your Career Forward with DAC as an Associate Vice President SEO

Who We Are

We are DACa global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO paid media creative production analytics and local optimization we combine the brightest minds with innovative technology to deliver seamless forward-thinking strategies. Powered by AI data and creative ingenuity we deliver integrated campaigns that engage customers at every touchpointfrom global audiences to individual store locations.

Position Summary

The Associate Vice President of SEO will have the unique responsibility of helping to further define our SEO/GEO offering and further integrate our services with our other offerings such as Content Strategy Creative Location Optimization and Paid Media (SEM in particular). As a leader within the media team this individual will provide strategic leadership while still demonstrating a deep knowledge of SEO/GEO in order to provide value to clients and internal DAC resources.

The key objectives for this role are four-fold:

• Ensure DACs SEO/GEO offering is in line with the expectations of both the industry and ourselves as an award-winning agency. This includes working with the SVP Media to draft new/updated client-facing offerings.
• As a senior team member lead the charge for integration amongst other relevant DAC groups (Content Strategy Creative Location Optimization and Paid Media/SEM in particular). Identify areas of integration assemble teams appropriately and oversee the execution of these.
• As a thought leader within the agency to be at the forefront of AIO/GEO and innovation generally and specifically as relates to SEO. Share this knowledge broadly within the org.
• Build and lead a world-class SEO team that can scale with the needs of the agencys business. This role requires a proven ability to manage growing teams in the face of change including ensuring team knowledge is current staffing and resourcing is effective for our client mix and work is distributed appropriately across the team. Effective team management is as important as in-depth knowledge of the changing SEO/AIO/GEO space.

What Youll Do

• Take ownership of collaboration/working hand-in-hand with all relevant DAC teams to create truly integrated market-leading SEO/GEO programs/offerings for our clients including the required measurement of these programs
• Hire train and build out a world-class team in a way that satisfies the needs of existing clients and includes the skillset talent and roles/levels necessary to scale for future needs and growth
• Act as DACs most senior-level client-facing subject matter expert for clients that have significant SEO programs even/especially when you are not on the account(s) yourself
• Be at the forefront of AI and innovation for the agency including working on internal projects and identifying and spearheading new initiatives
• Ensure UK/EU team is fully integrated and supported in the same way as the North American team and able to support DACs UK/EU offices appropriately. Stay up to date on staffing needs/clients/pitches/etc. across all offices.
• Support internal training initiatives including authoring materials and leading training sessions on key SEO/GEO initiatives new offerings etc.
• Create sales/pitch and marketing materials
• Assist in development of new business pitch materials; attend and present in pitches
• Provide thought leadership where applicable including within DACs owned content as well as conferences and events
• Demonstrate expert-level knowledge of SEO/GEO and its impact to business
• Stay up to date with the industry including trends new vendors etc. and ensure that information is shared with relevant DAC teams
• Track and measure program health and report on it to Senior Vice President Media agency executives and account teams as required

Preferred Requirements

• 15 years of relevant experience in SEO including technical and content (on-site off-site including marketplaces) LLMs/AI/GEO and relevant programming languages
• Form relationships internally with key stakeholders
• Demonstratable comfort in all elements of SEO/GEO
• Effective and impactful communication at all levels
• Experience across multiple industry verticals and types of SEO projects
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of industry trends and topics staying up to date
• A growth mindset for expanding opportunities within the client base
• A growth mindset for expanding an agencys offering
• Eager to understand test and implement new-to-DAC methodologies with a view to improving service offering

What Youll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry
• Collaborative Culture: Be part of a global organization that values curiosity transparency and innovation
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits
  • Generous PTO wellness initiatives and parental leave
  • Retirement saving plans
  • Opportunities for continued learning and professional development
  • A supportive collaborative and casual work environment

How We Work

This role requires two in-office days per week with three days in-office during the three-month orientation period. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial state or municipal law. If you require an accommodation in any aspect of the selection process please reach out to .

At DAC we celebrate your contributions provide you with opportunities and support your total well-being. Our offerings include health vision dental life disability financial and retirement benefits as well as paid leave professional development tuition assistance work-life programs and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors including but not limited to location the individuals particular combination of education knowledge skills competencies and experience as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $185000 to $200000 USD. The estimate displayed represents the typical salary range for this position and is just one component of DACs total compensation package for employees.