Paid Social, Brand Campaigns

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role:

Anthropic is seeking a Paid Social Brand Campaigns lead to serve as the primary point of contact for our major brand campaign initiatives. Youll be the operational engine behind large-scale campaigns orchestrating efforts across internal teams creative partners and agency relationships to bring ambitious brand moments to life.

This role sits at the intersection of brand strategy and execution. Youll work closely with the Creative MarTech/Analytics Data Science Finance and external agency teams to execute 3-4 mini brand campaigns and 2 large tentpole moments annually. As we scale youll help build and test always-on learning campaigns that generate continuous audience insights between major launches. Youll own both the internal stakeholder relationships and the external agency partnerships that make these campaigns successful ensuring seamless coordination from creative development through post-campaign analysis.

This is a hands-on individual contributor role that requires someone who can balance strategic sophistication with operational excellence. Youll need to move quickly on campaign execution while building the systems playbooks and relationships that establish institutional knowledge for long-term success. The ideal candidate thrives in ambiguity can manage multiple stakeholders with competing priorities and brings both the brand sensibility and performance rigor needed to drive measurable business impact.

Responsibilities:

• Serve as primary point of contact for major brand campaigns coordinating efforts across internal stakeholders and external agency partners

• Lead end-to-end execution of digital brand campaigns across paid social and programmatic

• Create executive-ready reporting and insights that clearly communicate campaign performance learnings and recommendations to leadership

• Own agency relationships for brand campaigns serving as the main liaison for campaign strategy & expected learnings creative development media planning and performance reporting

• Manage internal stakeholders throughout campaign lifecycle from initial briefings through launch and post-campaign analysis ensuring alignment on timelines creative direction and success metrics

• Execute brand campaign setup trafficking and optimization ensuring proper frequency capping audience configuration conversion event alignment and creative specifications

• Partner with Creative team to adapt hero brand assets into platform-optimized variations providing data-driven feedback on creative performance

• Drive adoption of advanced platform features with agency partners including cross-media integration AI creative tools and automated optimization capabilities

• Build and maintain comprehensive brand campaign playbooks documenting audience learnings creative insights platform best practices and optimization frameworks to create institutional knowledge

• Implement and manage brand measurement frameworks including platform level Brand Lift Studies incrementality tests and attribution models to prove brand-to-conversion linkage

• Optimize campaigns in real-time based on reach efficiency frequency management creative performance and brand lift metrics

• Develop and launch always-on brand learning campaigns to build continuous audience insights validate creative concepts and maintain platform expertise between major launches

• Provide overflow support for performance marketing initiatives during peak periods and contribute to channel expansion efforts

• Build strong relationships with platform representatives and vendor partners to access beta features troubleshoot issues and advocate for product improvements

You may be a good fit if you:

• Have 6-8 years of hands-on paid social advertising experience with at least 3 years managing brand awareness/consideration campaigns (not just direct response)

• Have proven track record managing $500K monthly budgets across paid social campaigns

• Have direct platform experience across paid social and programmatic

• Have strong understanding of brand campaign mechanics including frequency management reach optimization creative fatigue and brand-specific measurement frameworks

• Have experience working in-house at a tech/SaaS company

• Have portfolio demonstrating successful brand campaigns with measurable impact

• Have excellent project management skills with ability to manage multiple concurrent campaigns from briefing through optimization

• Have strong analytical skills to interpret brand lift data creative performance reports and audience insights

• Have collaborative work style with experience partnering across creative analytics and external agency teams

• Can work independently with minimal oversight making tactical optimization decisions in real-time during campaign flights

• Are comfortable building processes and systems from scratch in fast-paced ambiguous environments where youre establishing new capabilities

• Can balance speed with quality making pragmatic decisions when facing competing priorities and tight deadlines

• Demonstrate entrepreneurial mindset with bias toward action - can ship campaigns in days/weeks not months

• Are data-driven in decision-making while maintaining creative intuition and brand judgment

• Are excited about AI and eager to help people discover how Claude can transform their work

Strong candidates may also have:

• Experience with paid social platform ad managers and programmatic

• Familiarity with marketing analytics tools like Segment Amplitude or similar for event tracking and attribution

• Understanding of AI/ML product marketing and technical audience targeting strategies

• Background in performance marketing with understanding of how brand campaigns drive downstream conversions and full-funnel impact

• Experience building playbooks documentation and scalable processes that create institutional knowledge

• Strong creative intuition for providing actionable feedback to designers on platform-specific creative best practices

• Understanding of UTM structures campaign taxonomy and naming conventions for clean reporting

• Experience with A/B testing creative versioning and performance optimization methodologies

• Familiarity with conversion tracking attribution modeling and multi-touch attribution frameworks

• Knowledge of brand safety protocols and how to maintain brand integrity at scale across platforms

• Track record of successfully managing complex multi-stakeholder projects with tight deadlines and high visibility

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policyfor using AI in our application process