Head of email marketing & retention
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Head of Email Marketing Lifecycle & Retention
Industry: Beauty E-commerce (DTC)
Location: Remote / Hybrid (depending on the company)
Level: Senior / Leadership
About the Role
At Timupnwe are partnering with a fast-growing DTC beauty brand currently generating approximately $10M ARR with a clear ambition to reach $20M ARR by 2026.
In this phase of growth Email Marketing CRM and Lifecycle are core revenue and retention levers. We are looking for a senior profile who can take full ownership of this channel and turn it into one of the companys main growth engines.
Key Responsibilities
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Full ownership of Email SMS Lifecycle and CRM revenue
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Plan and execute all campaign promotional seasonal and sales communications
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Own the end-to-end lifecycle and retention strategy
(welcome education reorder loyalty churn win-back) -
Build and optimize high-impact flows tied to beauty product usage replenishment and repeat behavior
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Lead advanced segmentation personalization and dynamic messaging at scale
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Define and execute the testing roadmap across campaigns and flows
(offers timing frequency content) -
Partner closely with Growth Creative Product and Customer Experience teams to improve conversion and retention
Must-Have Experience
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5 years of experience owning Email Marketing and CRM for beauty or consumable DTC brands
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Proven responsibility for both campaigns and lifecycle not just one
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Strong track record driving meaningful revenue and retention in $820M ARR businesses
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Deep understanding of beauty customer behavior education and repurchase cycles
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Advanced hands-on experience with Klaviyo (or a similar ESP)
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Highly analytical execution-focused operator
Success Metrics
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Email/CRM revenue contribution
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Improvements in repeat purchase rate reorder rate and LTV
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Campaign performance and incremental lift
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Retention impact directly tied to the $20M ARR growth goal
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
