Head of Group Technical Marketing
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Job Summary
Team Technical Marketing Content and Social
Working Pattern - Hybrid 2days per week in the Vitality London Office.Full time 37.5 hours per week.
Top 3 skills needed for this role:
- Ability to translate complex actuarial and technical insights into clear engaging narratives for diverse audiences.
- Strategic leadership across marketing product and partner functions to shape and deliver a global Technical Marketing plan.
- Strong stakeholder influence and communication skills including working confidently with senior leaders and ExCo.
What this role is all about:
Youll direct and lead the team that turns Vitalitys data and behavioural insights into clear compelling stories that resonate with real people and the organisations that support them. Youll shape how we communicate our positive impact translating complex concepts into engaging accessible narratives that elevate the Vitality brand. You will support our growth across the UK US and global partner markets and inspire confidence among consumers employers intermediaries partners and wider industry stakeholders. Your leadership will ensure that every message we share strengthens our purpose: to help people live healthier longer better lives.Key Actions
- Strategic planning: Lead the Technical Marketing function by shaping and delivering an annual plan that brings Vitalitys insights to life. This will be through market updates analytical publications accessible technical reports and engaging presentations for both internal teams and external audiences.
- Delivering launches and events: Oversee the creation and rollout of launch roadshow and campaign materials that help advisers and partners confidently communicate our products and purpose. Support our global partners through their launch cycles and play a key role in delivering highimpact CEO summits.
- Thought leadership: Create thoughtprovoking content white papers reports insight articles that positions Vitality as a leader in driving healthier longer better lives. Work with global partners to adapt and localise content for their markets and initiatives.
- Contribute to product development initiatives: Use realworld insight from market feedback data and competitive trends to influence product development and ensure we continue to meet the needs of consumers advisers and employers.
- Ensuring a consistent Vitality narrative messaging and proof points: Partner with senior leaders across product marketing and the wider business to define clear compelling messaging and ensure it shows up consistently across all channels assets and presentations. Maintain strong proof points that bring Vitalitys impact to life.
- Distribution support: Deliver engaging webinars and tools that help advisers understand our products in a simple consumerfriendly way empowering them to communicate value and drive adoption.
- Competitor and market analysis: Conduct deep market and competitor analysis to inform strategic decisions and support both Vitality and our global partners in staying ahead of industry shifts.
What do you need to thrive
- A qualified Actuary
- At least 5 years of technical experience within a Financial Industry with a proven track record of innovation entrepreneurship delivery and performance
- Previous experience in marketing product development or distribution related role
- Knowledge and experience using industry tools for product analysis
- Significant seniorlevel experience shaping strategy and driving results
- To be comfortable communicating with all levels of Stakeholders including Group Exco members
- Bonus Schemes A bonus that regularly rewards you for your performance
- A pension of up to 12% We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance With its own set of rewards and benefits
- Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!
- Help you to be the healthiest youve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.
About You
About Us
Were really excited to announce that we have recently been awarded Top 10 Best Places To Work in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand here to make the world a healthier happier place.
Weve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives they benefit our business benefits and society benefits. Were successful because we attract develop and retain the best people and because we care.
At Vitality were committed to diversity and inclusion because its good for our employees for our business and for society. We welcome applications from individuals of all backgrounds experiences and perspectives.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Vitality is a leading UK insurer offering health and life insurance. Get your quote today and unlock discounts and rewards from top brands.
