Executive Director, Lifecycle Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Be Part of Whats Next
Were looking for a visionary marketing leader to redefine how a modern media company builds lasting relationships with its audiences. As Executive Director Lifecycle Marketing youll shape the strategy behind one of the largest and most influential email ecosystems in the industrydriving engagement loyalty and revenue at scale.
About Hearst Magazines (Why Us)Hearst Magazines portfolio of more than 30 iconic brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR and Popular Mechanics inspires entertains and builds new and bold experiences for an engaged and growing audience across digital video social and print reaching nearly 130 million readers and site visitors each month. With sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together we are shaping whats next.
Key Responsibilities (What You Are Doing)- Define and execute a unified email and lifecycle marketing strategy across acquisition newsletters and retention to drive engagement loyalty and monetization.
- Partner with Editorial Marketing and Business Unit leaders to align lifecycle initiatives with subscription commerce advertising and brand goals.
- Reimagine the role of newsletters as engines of audience growth brand affinity and revenuefrom flagship products to new launches.
- Advance first- and zero-party data strategies in collaboration with Product Data and Engineering to power segmentation personalization and CRM capabilities.
- Lead experimentation and expansion into new lifecycle channels including SMS to deepen audience relationships.
- Inspire mentor and develop a high-performing team of senior leaders and managers fostering a culture of innovation accountability and excellence.
- Drive operational rigor and prioritization across a complex multi-brand portfolio focusing resources on the highest-impact opportunities.
- Communicate performance insights and recommendations to senior stakeholders influencing strategy and business direction.
- A strategic hands-on leader who can translate vision into execution across large-scale marketing programs.
- Deep expertise in email CRM or lifecycle marketing with a strong understanding of acquisition engagement and retention strategies.
- Fluency in marketing technology ecosystems including ESPs CRM platforms and personalization frameworks.
- A customer-obsessed mindset that blends editorial intuition with data-driven decision-making.
- Proven experience leading mentoring and scaling high-performing teams in complex organizations.
- Strong cross-functional collaborator with the ability to influence at all levels of the business.
- Experience in media subscription or commerce-driven environments preferred.
- This role operates on a hybrid schedule with four days per week in our New York City office.
- Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.
The base salary for this role is between $168000 $204000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
