Senior Manager Luxury Brands Europe

POSITION SUMMARY

The Senior Manager Luxury Brands Europe supports the pull-through of Luxury Brand initiatives and brand marketing campaigns for Luxury Brands Europe.

The position will have primary focus in four key areas:

1. Culturally Relevant Brand Marketing Support the execution of 360-degree brand marketing campaigns and activations in key source markets for Luxury Brands Europe.
2. Localized Brand Management Partner with Brand Directors and HQ on brand strategy roll-out and ensure pull through and localization of brand initiatives across the continent. Work with L&D and Brand Directors to drive brand culture in the hotels across Europe and collaborate cross-functionally to drive on-brand hotel openings and hotel relaunches (e.g. countdowns / pre-opening marketing planning etc.) and on-brand operations.
3. Luxury Group Alignment Drive organizational alignment by providing brand toolkits and guidelines to other disciplines and hotel teams to ensure on-brand operation.
4. On-Strategy Portfolio Growth Provide support for Senior Director Portfolio Growth Europe as required.

This role collaborates closely with Brand Directors in Europe and with the Senior Director Portfolio Growth Europe. The position requires excellent stakeholder management and collaboration skills and works cross-functionally with leaders across both EMEA and HQ in Marketing Brand Loyalty Partnerships Digital and PR + Communications. The role also partners closely with the Regional Commercial & LPO teams and agency partners including Creative and Paid Media.

EXPECTED CONTRIBUTIONS

Brand Marketing

• Support the execution of integrated targeted marketing campaigns that drive awareness and affinity of the Luxury Brands in Europe
• Support brand activations in key source markets across the continent
• Communicate campaign achievements and reporting to key stakeholders
• Partner with the photography team to develop on-brand content
• Partner with the Continent Luxury Communications team on PR-driven brand events
• Provide brand support for new hotels joining the Luxury Brands within Europe

On-Strategy Portfolio Growth

• Support Senior Director Portfolio Growth Europe as required including the creation of owner presentations collation of branded materials and providing hotel case studies

Brand Management

• Support properties and Continent LPO to ensure on-brand implementation of brand operating standards procedures and brand operations-driven programs
• Support the effective pull-through and localization of new brand initiatives in Europe
• Provide support on hotel openings and conversions including Countdowns to ensure implementation of branded elements
• Collaborate with Global Brand and Continent Operations on culture work service standards and brand pilots (proof of concepts) in Europe; provide brand feedback and support

Luxury Group Alignment

• Act as a trusted advisor and engage in broad-based branding discussions and initiatives across Europe
• Drive organizational alignment by providing regular brand communication and sharing toolkits and guidelines with disciplines and hotel teams to ensure on-brand operations

SKILLS AND COMPETENCIES

• Ability to manage the complexities of working with multiple stakeholders
• Demonstrates self-confidence energy and enthusiasm
• Effectively prioritizes multiple tasks from multiple stakeholders
• Adapts programs and activity to meet local market and cultural needs
• Clear understanding and application of Marketing and Digital concepts
• Initiative-taker with strong time management and ability to multi-task
• Ability to solve problems quickly think creatively and meet localisation requirements for diverse markets
• Collaborative team player who works well across functions
• Understanding of content marketing strategies and consumer insights
• Skilled at establishing effective relationships with internal and external partners
• Sets ambitious standards of performance and takes ownership of outcomes
• Proven track record of excelling in a marketing role and providing consistent high-level marketing leadership
• Excellent relationship management and negotiation skills

CANDIDATE PROFILE

• 57 years of work experience to include hotel operations brand marketing and/or luxury brand experience
• University degree preferred
• Proven track record working with senior executives in a consultative manner
• Consistent track record of advancing business direction and strategies
• Experience in European markets preferred
• High proficiency in English required; additional language knowledge or proficiency desirable

WHY JOIN MARRIOTT INTERNATIONAL

Marriott International has been recognized as one of Fortunes 100 Best Companies to Work For in Europe 2025 by Great Place to Work.
This is a reflection of our people-first culture commitment to wellbeing and collaborative workplace. This accolade joins a growing list of regional honors reinforcing our dedication to creating an exceptional environment where associates thrive.

RIGHT TO WORK UNITED KINGDOM

Applicants must have the legal right to work in the UK at the time of application. Unfortunately this role is not eligible for visa sponsorship or relocation assistance.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.

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