As the Marketing Trainee you will be responsible for supporting the Home category team executing new product launches and campaigns across the Benelux and Nordics region as well as supporting some cross-category retail activation initiatives. Youll collaborate with cross-functional teams ensuring every campaign is seamless compelling and true to Dysons innovation-driven storytelling. If you thrive in a fast-paced environment and love bringing bold ideas to life this role is for you!
Key Responsibilities:
Commercial Planning:
Support the promotional plans for our Home category across the Benelux and Nordics region (Netherlands Belgium Sweden Norway Denmark and Finland)
Maintain a promotional calendar for 6 different markets in 4 different currencies
Support with the pricing changes and local currency adaptations
Support the sales teams with the necessary material to support sell-in
Coordinate channel-specific sellout initiatives between different key accounts
Ensure project timelines and objectives are met
Asset Creation:
Support the Category Specialist with producing assets for all the marketing campaigns that are running in the region (Retail/TV/Digital/OOH in different languages).
Work with the media team to ensure smooth transition and delivery of assets for timely campaigns
Market & Competition Analysis
Continuously monitor and analyse market and consumer trends (leveraging data from GfK and BHI).
Gather and provide feedback on trends product positioning competitive activity and pricing to inform business impact assessments.
Produce ongoing campaign reports performance analysis and KPI measurement
POS Strategy & Enhancement:
Develop and implement in-store POS strategies aimed at enhancing the shopper experience and ensuring relevance to local consumer needs.
Regularly analyse the performance and effectiveness of current POS materials and displays.
Collaborate with merchandisers to gather feedback and insights from the field and connect with retail counterparts in other markets to share best practices and stay informed of global trends. Leverage this knowledge to continuously improve and innovate POS solutions ensuring Dyson remains at the forefront of in-store engagement.
Working policy
At Dyson our vibrant campus culture is built on in-person collaboration creativity and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment we do not offer a regular hybrid working arrangement.
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Intern
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