Digital Marketing Manager (Paid) Capital One Software (Remote)

Capital One Software is the enterprise B2B software business of Capital One dedicated to helping organizations manage their data in the cloud with speed agility and efficiency. Born out of our own digital transformation we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go all-in on the public cloud.

Our flagship products Slingshot (data cloud optimization) and Databolt (data security) are designed to solve the most complex data management and AI-readiness challenges.

Core Job Responsibilities

Capital One Software is seeking a data-obsessed Digital Marketing Manager. You will own the strategy and execution of all campaign initiatives with a primary focus on acquiring high-intent enterprise leads.

This is not just a campaign manager role; you are a strategic partner to our Product Marketing (PMM) team. You will use campaign performance as a laboratoryrunning experiments gathering market signals and delivering deep-funnel insights back to PMM to inform our overall go-to-market strategy. You will manage an external agency to execute at scale ensuring every dollar spent is optimized for pipeline and conversion.

• Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA).

• Act as the primary point of contact for our paid agency partner. Set clear KPIs lead weekly performance syncs and hold partners accountable for high-fidelity execution and innovative testing.

• Collaborate deeply with Product Marketing to align paid messaging with product roadmaps. You will be responsible for closing the loopdelivering insights from ad performance (e.g. which pain points resonate which personas convert) to help PMM refine our value proposition.

• Manage paid social (LinkedIn Meta) and programmatic campaigns to drive awareness and capture demand. Ensure a seamless transition from ad-click to high-converting landing pages.

• Manage and track annual media spend. Provide monthly and quarterly forecasts to leadership ensuring investment is shifted dynamically toward the highest-performing channels.

• Establish an A/B testing framework for creative copy and landing pages to constantly drive down the Cost per SQL.

Basic Qualifications

• Bachelors Degree or military experience.

• At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products.

• At least 2 years of experience managing external advertising or performance marketing agencies.

• At least 2 years of experience utilizing Google Ads LinkedIn Campaign Manager Google Analytics (GA4) or Salesforce (CRM).

• At least 2 years of experience managing data sets and translating vanity metrics (CPC CTR) into business outcomes (MQL SQL Pipeline).

Preferred Qualifications

• 5 years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment.

• Familiarity with Account-Based Marketing (ABM) platforms (6sense Demandbase)

• 5 years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution.

• Exceptional ability to visualize data and present the story behind the numbers to senior executives.

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).