Product Marketing Specialist (Cadillac, GMC, Buick)
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
The Product Marketing Specialist will play a key role in shaping the success of GMs premium brandsBuick GMC and Cadillacby driving product strategy pricing incentives and market positioning. This role blends analytical rigor with brandbuilding creativity ensuring each product aligns with customer expectations competitive dynamics and business objectives.
Youll collaborate closely with crossfunctional teams including Sales Finance Product Planning and Brand Marketing to deliver datadriven recommendations and execute strategies that elevate our premium portfolio.
Key Responsibilities
Product Strategy & Planning
Support longrange product planning for Buick GMC and Cadillac including feature packaging lifecycle updates and competitive benchmarking.
Analyze market trends customer insights and competitive activity to inform product decisions and positioning.
Partner with engineering and planning teams to ensure product offerings align with brand identity and customer expectations.
Pricing & Incentives
Develop pricing strategies that balance competitiveness profitability and brand equity.
Recommend monthly and quarterly incentive programs based on market conditions inventory levels and sales performance.
Monitor pricing effectiveness and adjust strategies to optimize volume and margin.
Market & Competitive Analysis
Conduct ongoing analysis of segment trends competitor actions and consumer behavior.
Prepare executiveready reports and insights to guide decisionmaking.
Track performance metrics and identify opportunities to strengthen market share.
Brand Building & Positioning
Ensure product messaging aligns with the premium positioning of Buick GMC and Cadillac.
Collaborate with brand teams to develop compelling product stories launch materials and sales tools.
Support dealer communication and training to reinforce product value and differentiation.
CrossFunctional Collaboration
Work closely with Sales Finance Supply Chain and Marketing to align product strategies with business goals.
Provide clear concise communication to stakeholders at all levels.
Support product launches events and internal reviews with datadriven insights and recommendations.
Qualifications
Bachelors degree in Marketing Business Economics or related field; MBA preferred.
Minimum 5 years of experience in automotive product marketing pricing incentives or product planning.
Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
Excellent communication skills capable of presenting to senior leadership and crossfunctional teams.
Deep understanding of the automotive industry particularly premium or luxury segments.
Proven ability to manage multiple projects in a fastpaced environment.
Passion for product excellence and branddriven storytelling.
Work Properly.
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
In case you need any reasonable adjustment to continue with your process let your recruiter know.
Remember to attach your CV when applying to this vacancy.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
