Director, Ad Operations & Technology
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Job Summary
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Role Overview
We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy development and execution of our global advertising technology and operations ecosystem. This role will play a critical part in defining the future of our ad tech approach rapidly growing programmatic and customer-focused monetization and building a high-performing global organization.
The ideal candidate brings deep ad tech and programmatic expertise strong operational leadership and the ability to partner cross-functionally across Product Sales and Data within a gaming and entertainment environment.
Key Responsibilities
Ad Technology & Platform Strategy
Define and implement the global ad tech roadmap including ad serving programmatic monetization audience targeting measurement and privacy-first data activation.
Lead build vs. buy decisions vendor selection and platform integrations in partnership with Product and Engineering.
Drive the evolution toward scalable automated and audience-based advertising solutions.
Advertising Operations & Monetization
Own global advertising operations including campaign execution trafficking yield management forecasting and optimization.
Establish scalable processes tools and performance standards to support growth across regions formats and demand sources.
Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance.
Audience Data & Measurement
Partner with data and analytics teams to develop and activate audience strategies that are ethical measurable and future-proof.
Enable advanced reporting insights and experimentation to inform monetization and product decisions.
Leading a Distributed Team
Build lead and scale a global organization of managers and individual contributors across the US UK and Japan.
Set clear team charters development paths and performance expectations.
Foster a collaborative inclusive culture focused on accountability innovation and growth.
Cross-Functional & External Leadership
Act as a senior partner to Product Engineering Sales Legal Privacy and Finance collaborators.
Represent the organization with key ad tech vendors platform partners and industry forums.
Qualifications & Experience
10 years of experience in ad technology ad operations or digital monetization.
Deep understanding of programmatic advertising ad tech platforms and yield optimization.
Proven experience owning and evolving complex ad tech stacks.
Experience leading global distributed teams and managing managers.
Strong critical thinking combined with hands-on operational execution.
Experience in gaming entertainment streaming or premium digital platforms preferred.
Familiarity with global data privacy and advertising regulations (e.g. GDPR CCPA).
Why This Role
This role offers the opportunity to build a modern programmatic and user-focused advertising ecosystem within one of the worlds most influential gaming and entertainment platforms. It balances innovation scale and premium player experiences.
Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Director
Key Skills
- Employee Relations
- Employee Evaluation
- Management Experience
- Profit & Loss
- Conflict Management
- Operations Management
- Project Management
- Budgeting
- Leadership Experience
- Supervising Experience
- Leadership management
- Financial Planning
About Company
Explore the new generation PlayStation 4 and PS5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a PlayStation console can do.
