Social Media & Content Specialist

SOTI is committed to providing its employees with endless possibilities; learning new things working with the latest technologies and making a difference in the world.

Job Title: Social Media & Content Specialist

Location: Mississauga ON (Hybrid)

Who We Are

SOTIs growth and success is a result of commitment to innovation through entrepreneurial culture and leadership. Employees are driven to make an impact offer unique value and most importantly be part of a winning team.

What Were Looking For:

Do you think in visuals trends and story-driven social content Thrive in a fast-paced environment where creativity meets strategy and execution SOTI is looking for a Social Media & Content Creator Specialist to help evolve how our brand shows up across social and digital channels with a strong emphasis on visual storytelling video and YouTube.

As a core member of the Corporate Marketing team youll own the day-to-day execution of SOTIs social media presence. This role is ideal for a hands-on creator who can bring ideas to life through engaging visuals and short or long-form content while also thinking strategically about planning performance and optimization. Youll manage the social content calendar collaborate closely with video content and public relations teams as well as use data to continuously refine what is published.

The ideal candidate is creative organized and platform-savvy. You understand what performs on LinkedIn Instagram and YouTube can write strong social copy (without over-writing) and are comfortable using design tools to create polished on-brand content. You bring structure to creativity take ownership of timelines and workflows and are excited to test new ideas that help SOTI stand out.

Whats in it for you

The People - From our humble origins in our founders basement to our industry leading position today SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth continuous innovation and fun.

The Growth - Our environment fosters new ideas fresh perspectives and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology - You will get the chance to work with leading edge technologies and take on complex and interesting projects as part of highly collaborative and agile teams. You will work alongside SOTIs partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What Youll Do

Social Media Content Creation & Execution

• Write clear concise and engaging social copy tailored to each platform (LinkedIn Instagram YouTube).

• Use tools such as Canva and Adobe Creative Suite (as needed) to design and assemble visual assets quickly and efficiently.

• Create engaging platform-ready social content and help review static graphics short-form videos carousels quote cards and thumbnails.

• Ensure all social content aligns with SOTIs brand guidelines tone and messaging.

• Understanding of SEO and how it applies to social content.

Social Media Strategy & Planning

• Own and manage the social media content calendar aligning content to campaigns launches events PR coverage tradeshows and events and video releases.

• Proactively generate new content ideas formats and series that support awareness and engagement goals.

• Stay current on social media trends platform updates and best practices with a strong understanding of B2B audiences.

Video & YouTube Collaboration

• Support SOTIs growing focus on YouTube by collaborating with the video team on content planning promotion and optimization.

• Assist with video titles descriptions thumbnails clips and social promotion to maximize reach and engagement.

• Understand how video performance varies by platform and adapt content accordingly.

Project Management & Cross-Functional Collaboration

• Use project management tool (ClickUp) to manage social content workflows timelines approvals and requests.

• Collaborate closely with PR video digital marketing and content teams to support integrated campaigns.

• Coordinate with internal stakeholders to ensure social content aligns with broader marketing and communications priorities.

Measurement Reporting & Optimization

• Track report on and interpret social media performance and analytics across LinkedIn Instagram and YouTube.

• Strong understanding of engagement metrics attribution funnel performance and audience behavior.

• Share insights and recommendations to continuously improve content performance and impact.

• Ability to build dashboards and visualize data for nontechnical stakeholders.

• Experience conducting A/B tests to optimize content formats and posting strategies.

• Skilled in transforming raw data into insights trends and actionable recommendations.

Qualifications

• Bachelors degree in Marketing Communications Digital Media or a related field.

• 23 years of experience in social media content creation or digital marketing.

• Experience creating visual-first social content for brand or business accounts (B2B preferred).

• Strong understanding of social platforms trends and analytics including LinkedIn Instagram and YouTube.

• Hands-on experience with Canva; familiarity with Adobe Creative Suite (Photoshop Illustrator Premiere Pro) is an asset.

• Strong organizational and project management skills with experience using ClickUp or similar tools (Asana Monday etc.).

• Comfortable analyzing performance data and translating insights into actionable improvements.

• Results-driven detail-oriented and able to manage multiple priorities in a fast-paced environment.

• Creative proactive and adaptable with a balance of strategic thinking and execution.

• Growth mindset with a passion for learning experimentation and continuous improvement.

• Self-starter who takes ownership and follows through you get stuff done.

• Strong collaborator who enjoys working with cross-functional and global teams.

• Team player comfortable working in a hybrid model (Mississauga HQ and remote).

#LI-SI1

If you want to bring your ideas to life apply at SOTI today.

Use of Artificial Intelligence in Hiring

SOTI uses AI tools to support parts of our recruitment process such as reviewing resumes screening qualifications and creating interview questions. These tools assist our team only-final hiring decisions are made by people not automation. For privacy-related questions please contact .

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process please notify People & Culture at .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment the absence of a signed Services Agreement with agency/recruiter SOTI will not consider or agree to payment of any referral compensation or recruiter fee.