Founding Marketer, EMEA
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Job Summary
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only lasting advantage. Were already helping thousands of customers including Anthropic Waste Management Figma and Ramp go to market with unique data signals and AI research.
In 2025 we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation backed by world-class investors including Sequoia CapitalG and First Round. We also completed our first first employee tender offer and launched a community equity round for our customers agency partners and club members.
Some things to know about us:
Our community includes 11000 customers 150 integration partners 125 agencies 50 Clay clubs and 30k members on Slack.
All employees can work for free with world-class coaches who specialize in creativity management and more.
Our operating principles including negative maintenance and non-attached action guide our work. Read more about them here.
Read about us in the NYT Forbes First Round Review and more.
Hear from our employees directly on our Glassdoor page!
Founding Marketer EMEA
Clay is expanding into EMEA and were hiring our first Marketer in the region to establish our brand and drive revenue as we scale. Youll own foundational positioning and messaging for the market while working in lockstep with sales to build enablement materials and demand generation that actually moves deals.
This is a hands-on execution-focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. Youll translate Clays product capabilities into narratives that resonate with EMEA enterprise buyers test and refine messaging in real sales conversations and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category-defining product this is the role.
What Youll Do
Define Clays positioning within EMEA
Define and evolve Clays positioning messaging and ICPs for EMEA enterprise buyers
Translate Clays product capabilities into clear differentiated value propositions and use cases
Identify where EMEA buyer needs language and buying dynamics differ from the US and adapt the story accordingly
Pressure-test messaging in real sales conversations and refine continuously
Lead sales enablement through product storytelling
Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
Create and iterate on sales enablement assets (core pitch narratives one-pagers use cases competitive context)
Help sales teams articulate why Clay why now and why us vs alternatives
Ensure consistency in how Clay is positioned across the full enterprise buying committee
Use field marketing and community events to validate and reinforce the message
Support in-person community events executive dinners and conferences in EMEA
Define event themes talk tracks and narratives rooted in product value
Decide who should be invited based on ICP fit and active opportunities
Capture qualitative feedback from the field to inform positioning and enablement
Close the feedback loop with Product and Marketing
Synthesize insights from sales calls demos objections and wins/losses
Share EMEA-specific learnings with Product Marketing and Product teams
Influence roadmap packaging and messaging with real buyer evidence
Refine Clays story based on what actually moves deals
What Youll Bring
Strong product marketing foundation in B2B SaaS. Youve owned positioning messaging and narratives for complex products. Ideally in sales-led or enterprise contexts.
Experience supporting enterprise sales motions. Youve worked closely with sales on live deals understand buying committees and know how to enable sales with the right story at the right moment.
Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear compelling value props that resonate with executive and practitioner buyers.
Hands-on mindset with a bias toward execution. Youre comfortable going from strategy to doing - building enablement assets shaping campaigns supporting events and iterating quickly based on feedback.
Strong written and verbal communicator. Youre an excellent writer and presenter able to craft narratives one-pagers decks and talk tracks that sales teams actually use.
Commercial and analytical instincts. You think in terms of pipeline deal progression and buyer objections - not just awareness or engagement metrics.
Comfort operating in ambiguity. Youve thrived in early or fast-moving environments where the scope isnt fully defined and ownership matters more than process.
Bonus: modern GTM tooling experience. Familiarity with tools like Clay Salesforce outbound platforms or ABM workflows is a plus - but curiosity and learning speed matter more.
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
Implement your creative growth ideas to build pipeline for your sales team. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.
