Digital Merchandiser

Job Description:

The Digital Merchandiser plays a critical role in bringing the Royal Canin and Eukanuba portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will initiate new item set up where applicable and be responsible for best-in-class content across the portfolio of brands on a variety of e-retailer sites. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords and driving progress in Perfect Digital Store (PDS). This associate will be a critical input into the digital commerce center as it relates to the voice of retailers and strategic changes and initiatives within content and process and own responsibilities in areas like creation and implementation of higher-level search taxonomy and variation strategies and formalizing processes to drive best in class approaches across organization.

This is a remote role with a preference for someone to be based at a Royal Canin Site (St. Louis Nashville New York)

What are we looking for

Minimum Requirements:

• Bachelors Degree minimum of 2 year experience in digital commerce and or digital merchandising roles
• Comfortable in a fast-paced dynamic and ambiguous environment
• Reporting and analytics experience
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience with SEO
• Balanced analytical/conceptual skills to understand and then optimize page performance.
• Proven project management skills attention to detail and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders

Preferred Requirements:

• Experience in managing brand portfolios of products online
• Have strong understanding of eCommerce landscape
• Ability to benchmark market best practices in search placement content & ratings/review.
• Understanding with Salsify and Smartsheet
• Understand core business metrics and how these can be influenced through online merchandising
• Customer experience is preferred but not required

What will be your key responsibilities

• End to end process management of new item set up and management of existing items as needed (renovation and discontinuation) and on-going catalog management & maintenance
• Drive Perfect Digital Store (PDS) improvements across retailers pages focused on perfect page (image content enhanced content search content video & ratings and reviews where applicable) leveraging tools such as Salsify CIQ and Power BI as needed
• Develop strategies to win the customer algorithm and create SEO optimized content by coordinating with brand teams shopper marketing sales agencies and retailers.
• Partner with Central Content & Marketing to provide insight into development of content for new products highlight new claims item transitions and discontinued product transition as well as ensure products are live and updated on retailers websites at the respective launch/discontinuation dates.
• Aid in development and implement test & learns to inform strategies and actions
• Bring forward insights for our portfolio of brands by analyzing competitors content search & merchandising strategy around key criteria: content quality integrity ratings and reviews & search.
• Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
• Act as a strategic thought leader during key customer meetings (including JPBs) delivering insights trends and digital growth opportunities.
• Lead digital education efforts for both internal teams and external retail customers helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
• Lead special projects like Mobile Images Content Playbooks Ratings & Reviews etc to drive digital muscle with brand and portfolio teams.

What can you expect from Mars

• Work with over 130000 diverse and talented Associates all guided by The Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.

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Thebase pay range for this position at commencement of employment is between the below range however base pay offered may vary depending on multiple individualized factors including but not limited to market location job-related knowledge skills andexperience. The total compensation package for this position may also include other elements if eligible including variable pay & general allowances (depending on the positionand employees work schedule). Subject to the terms and conditions of the applicablepolicies andplans then in effect and depending on the position offered and the employees work schedule (i.e. part-time schedule) eligible employees are automatically enrolled in a 401(k) plan as well as participate in Company-sponsored medical dental vision and basic life insurance plans for the employee and the employees eligible dependents and may be eligible to take up to 18 weeks of paid parental will also receivethe following paid-time off (which may be prorated based on start date and the employees work schedule):120 hours of vacation per year paid sick time for eligible Associates of 100% pay continuation for a maximum of 40 hours per calendar yearand 12 paid holidays throughout the calendar year that include both fixed and flexible holidays.