Manager, Influencer Marketing

Best Buy

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profile Job Location:

Richfield, MN - USA

profile Monthly Salary: Not Disclosed
Posted on: 6 hours ago
Vacancies: 1 Vacancy

Job Summary

Job Description
As the Influencer Marketing Manager you will lead the strategy and planning of influencer programs and campaigns. You will manage building influencer programs and partnerships grounded in human and cultural insights data analysis and social media trends. With your enthusiasm for and knowledge of influencer marketing you will play a vital role in collaborating with internal partners and external agencies to deliver marketing and business goals focused on driving the Best Buy brand and our partners. Success in this role will be fueled by a track record of building and fostering relationships and approaching work with a solution-oriented mindset.

This role is hybrid which means you will work some days at our corporate office in Richfield Minnesota and some daysvirtually fromhome or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What youll do
  • Lead the strategic development and execution of comprehensive influencer programs key brand campaigns and/or strategic influencer partnerships.
  • Drive all work with internal and external teams including campaign briefing selecting/vetting influencers content reviews/approvals and campaign reporting.
  • Work as the main champion and liaison for building relationships with partners and proactively guide how best to use influencer marketing to meet business goals as well as oversee influencer management tools and key partner and agency relationships.
  • Define and guide the approach to consistently track KPIs and benchmarks to measure program success and share key insights learnings and recommendations with stakeholders.
  • Stay updated on industry trends the competitive landscape platform advancements and legal standards and incorporate findings to maximize future program effectiveness.

Basic qualifications
  • 7 years of Marketing experience
  • 3 years indirect or direct people leadership and/or management experience
  • 3 years of experience in influencer social and/ or content marketing (e.g. influencer partnerships content marketing or social media programs)
  • 1 years experience of modern marketing technologies and analytics tools and able to adapt quickly to new digital platforms and systems.
Preferred qualifications
  • Bachelors Degree or equivalent work experience
  • Retail and/or Agency experience

Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.

Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support

About us
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.


Required Experience:

Manager

Job DescriptionAs the Influencer Marketing Manager you will lead the strategy and planning of influencer programs and campaigns. You will manage building influencer programs and partnerships grounded in human and cultural insights data analysis and social media trends. With your enthusiasm for and k...
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Key Skills

  • Business Development
  • Customer Service
  • Apache
  • Market Research
  • Customer Relationship

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