AI Paid Social Lead, Ring

As Ring builds the next generation of smart security we are looking for a data-driven strategic and execution-focused Paid Social Marketing Manager in US & Canada. Paid Social is one of our most impactful growth levers driven increasingly by AI-led optimizations automation and creative this role youll operate at the intersection of AI-powered media buying and human-led creative strategy using systems like Advantage automated bidding dynamic creative and rapid experimentation to unlock scale. Youll shape how Ring shows up across Meta Feeds Stories Reels and emerging placementstranslating cultural moments audience insights and creative ideas into scalable performance.

As a leader on the Ring & Blink Media team this role balances hands-on execution with high-level strategic thinking. Youll champion experimentation explore new technologies and support business planning through leadership-facing documents and reporting. The ideal candidate is customer-obsessed analytically sharp and comfortable owning end-to-end paid social programs while influencing key marketing and business decisions.


Key job responsibilities
* Own the end-to-end Meta paid strategy and execution including audience approach budget allocation and full-funnel planning
* Translate business goals into clear media plans with performance targets (CAC ROAS LTV incrementality)
* Identify growth opportunities across new formats placements and campaign types (Advantage Reels Shops etc)
* Monitor daily pacing campaign health and budget allocations to ensure efficiency and goal alignment
* Execute detailed analyses of campaign effectiveness including segmentation creative targeting and cohort analysis
* Collaborate closely with analytics product creative and media teams to align on goals and messaging
* Develop strategic business documentation and performance reviews for leadership
* Stay current on media updates trends and best practices to inform our roadmap

A day in the life
On a typical day you will own the day-to-day performance and evolution of Rings Meta program using AI-powered buying automation and creative insights to drive scale and efficiency. You will monitor performance trends guide budget and optimization decisions and translate algorithm signals into clear close partnership with creative analytics and sales teams you shape testing roadmaps accelerate creative iteration and ensure Metas machine learning is fed high-quality inputs.

- 5 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Proven track record of managing significant media budgets ($15M annually) and delivering strong ROAS
- Expert knowledge of Meta Ads Manager Business Manager and campaign optimization best practices
- Experience using AI agents to automate media execution investment decisioning or measurement

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience in bid management platforms ie. SA360 Skai (formally Kenshoo) Marin Adobe Advertising Cloud etc.
- Familiarity with other paid social platforms (TikTok Nextdoor Reddit Pinterest Snap)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Hawthorne - 109100.00 - 160000.00 USD annually