Sr. Associate, Cafe Integrated Marketing Strategist| Retail Bank

At Capital One were building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank Capital One is on a mission to help our customers succeed by bringing ingenuity simplicity and humanity to banking. Capital One is consistently ranked on several Best Workplaces Lists including Fortunes 100 Best Companies to Work For.

Capital Ones Retail Marketing team is looking for a talented strategic and results-focused Senior Associate Cafe Integrated Marketing Strategist to drive visibility to our brand-defining Cafes. This is an exciting time to join Capital One and our team as the Cafe network continues to grow. If you are energized by transforming the banking industry with a human-centric approach being a steward of our brand growing as a marketer and driving business results this is the role for you.

Your Role:

We are looking for a passionate and detail-oriented marketer with a track record of authoring strategically sound briefs that deliver best-in-class creative across a variety of marketing channels. If youre a highly collaborative contributor who is adept at bringing ideas to life in creative ways you may be the perfect match for our Senior Associate Cafe Integrated Marketing Strategist position.

This role will develop marketing for Cafe campaigns that are rooted in consumer insights business priorities and seasonal context and come to life in channels both within and outside of the four walls of our Cafes. The ideal candidate will be able to think about not just the creative development but the measurement and optimization of it as well as the right channel mix to achieve business goals and meet customers where they are.

Key Responsibilities:

• Develop channel plans and creative for integrated marketing campaigns that drive Cafe awareness and key Bank brand equities

• Partner with cross-LOB teams to develop an always-on content strategy that tells Capital One products features and experiences stories across in-Cafe channels like digital signage

• Author sound creative briefs test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels

• Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications

• Work cross-functionally with teams such as brand business creative legal operations retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans that drive awareness of Cafes and deepen understanding of the Cafe value proposition

• Champion and adhere to risk management processes and policies

A great candidate is:

• Detail-oriented with strong prioritization skills and the ability to manage multiple projects stakeholders and deadlines while maintaining a high level of excellence and accuracy

• Experienced in brand marketing multi-channel integrated marketing campaigns and content development.

• Experienced in the brand awareness and consideration spaces of the marketing funnel

• Effective at working with many stakeholders and cross-functional teams

• Able to translate marketing strategies into channel plans and creative tactics

• Confident presenting formal recommendations to senior decision makers

• Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results

• Someone who thrives when navigating ambiguity and working autonomously

• A strong team player focused on achieving results together

• Open to mentorship from more senior marketing strategists on our team

Basic Qualifications:

• Bachelors Degree or military experience

• At least 2 years of multi-channel marketing experience on client-side or agency

• At least 2 years of experience creating and delivering integrated marketing campaigns

Preferred Qualifications:

• Marketing experience in financial services or another heavily regulated industry

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).